Category Archives: Uncategorized

Sign painting past and present

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Open your eyes, look up and discover ‘ghostsigns’, the fading remains of hand-painted advertising on walls.

Sam ‘ghostsigns’ Roberts leads tours of these faded signs in Stoke Newington in North East London, just down the road from the Type Tasting studio. For the London Design Festival this year he is leading a new walk through the streets of Southwark in South London hunting for the fading remains of painted signs from years gone by. The tour will reveal some of London’s most iconic signs, exploring the local, advertising and design history that they convey.

Bankside Ghostsigns Walk for the London Design Festival
Monday 21 September, 2.00-4.00pm, meeting at Shipwrights Arms, 88 Tooley Street, SE1 2TF
Find out more

If you prefer your sign painting fresh off the brush you can try your hand at painting letters in the iconic surrounds of Borough Market with sign legend Mike Meyer “paint, brushes, lettering and laughs guaranteed”. To tie in with this there is a double-bill screening of the Sign Painters movie and 21st Century Victorian, a short film about UK signwriter and fairground artist Joby Carter who says that as a fairground signwriter he considers himself to be a showman. Find out more.

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Pop-up Type Tastings at the V&A

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Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

Self-publishing success

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The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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Secrets of Dalston revealed on a Type Safari

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Secrets of Dalston revealed on a Type Safari
The next Dalston Type Safari is on Thursday June 25th. We found some hidden secrets on the last walking tour, what signage discoveries will we make on the next one?

Click here to find out more.

Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.

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Typefaces from the TEDx talk

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Typefaces from Sarah Hyndman‘s TEDx talk ‘Wake Up and Smell the Fonts’ (in order of appearance)
VAG rounded, Clarendon bold condensed, Tekton, Trajan, Impact, Engravers Gothic, Agincourt, Didot, Aesthetique, Times New Roman, Klute.
Star Wars in 15 fonts: Blackmoor, Orbit, Klute, Pneuma, Data Seventy, Chromium One, Bertram, Buffalo Gal, Slipstream, Shatter, Black Boton, Helvetica bold compressed, Forest Shaded, Klute, Creepy, F2FShpeetz, BangCom.
Thank you to Monotype.

Watch the talk here:

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Dalston Type Safaris for Summer 2016

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What does signage along a high street reveal about an area? What assumptions do you make that influence your choices? Will you take up the letter hunt challenge? (No prior experience needed, ideal for all).

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Type Safaris and Tastings for Stokey Lit Fest

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Ticket update: Saturday is SOLD OUT, there is still availability for Sunday.

The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a Type Safari and letter hunt through N16, or come along for a Type Tasting ‘Taster’ in the studio.
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