Tag Archives: typefaces

Pop-up Type Tastings at the V&A

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Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

Typefaces from the TEDx talk

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Typefaces from Sarah Hyndman‘s TEDx talk ‘Wake Up and Smell the Fonts’ (in order of appearance)
VAG rounded, Clarendon bold condensed, Tekton, Trajan, Impact, Engravers Gothic, Agincourt, Didot, Aesthetique, Times New Roman, Klute.
Star Wars in 15 fonts: Blackmoor, Orbit, Klute, Pneuma, Data Seventy, Chromium One, Bertram, Buffalo Gal, Slipstream, Shatter, Black Boton, Helvetica bold compressed, Forest Shaded, Klute, Creepy, F2FShpeetz, BangCom.
Thank you to Monotype.

Watch the talk here:

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Two days to book launch

“I never thought a book on Typography would make me laugh so much” Caryl Jones

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“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“Fantastic. Very clever” Sarah’s Mum

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‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.

TEDxBedford Sarah Hyndman

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Wake up and smell the fonts

Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

This talk was given at a local TEDx event, produced independently of the TED Conferences.

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We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand. It is hugely important as the world involves that all of those involved in the future communication and technology understand the power of type.

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Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

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Behind the scenes of TEDxBedford

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I am privileged to be a speaker at TEDxBedford on Saturday 15th November. The films of the talks will be available in a month, meanwhile here’s a glimpse of my experience from behind the scenes.

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Wake Up and Smell the Fonts at TEDxBedford

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Sarah Hyndman, Wake Up and Smell the Fonts at TEDxBedford

TEDxBedford 2014 is taking place on the afternoon of the 15th November 2014 at The South Bank Arts Centre, Bedford College. A diverse range of speakers will join us to share their ‘ideas worth spreading’ relating to our theme ‘by Design’.

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

Sarah has been a graphic designer for over 15 years, working in agencies before setting up design company With Relish. After studying an MA in Typo/Graphics at the London College of Communication she was invited back as a guest tutor.

Sarah will share with us a story of type and invite us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah will show us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.