In celebration of the official launch of Why Fonts Matter in the US today: Being interviewed by Extensis gave me the opportunity to explain why I set up Type Tasting back in 2013. “We spoke with Sarah about her work as a researcher and graphic designer, how she’s able to predict how you take your coffee, and more.”
Extensis
Tasting Type Like Wine: An Interview with TypeTasting’s Sarah Hyndman
In celebration of the official launch of Why Fonts Matter in the US today: Grafik asked how I chose the typfaces for Why Fonts Matter. “Choosing fonts for a book called Why Fonts Matter is always going to be tricky.”
(Please note, the competition date has passed).
In celebration of the official launch of Why Fonts Matter in the US today: The Financial Times reported on London’s lettering, giving Dalston Type Safaris a good mention. “Graphic designer Sarah Hyndman is on a mission to make typography more appealing.”
Financial Times
Font of inspiration: London’s lettering
By Rob Alderson
In celebration of the official launch of Why Fonts Matter in the US today: Eye’s panel checked out the taste of Helvetica, Impact and Comic Sans (as cooked up by Sarah Hyndman). “Perfect. Helvetica is too serious to be sweet.” “Tastes more like Akzidenz Grotesk”, “Comic Sans deserves better”
In celebration of the official launch of Why Fonts Matter in the US today: This post about fonts and mood became the most popular post on It’s Nice That in the first three months of 2016. “The one womantour-de-force behind Type Tasting … looks at the power typography has over our lives and senses.”
It’s Nice That
Why Fonts Matter, and how they impact your mood
In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”
Wired
If You Love That Font So Much, Why Don’t You Date It?
By Liz Stinson
In celebration of the official publication of Why Fonts Matter in the US today we’re looking back over articles and interviews that give a glimpse of the impression we’ve made on the world at large.
Jake Wallis Simons from CNN came to the Type Tasting studio and played a selection of Type Tasting Games. “As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.”
CNN
What’s your type of lover? How fonts could help you find the perfect date
By Jake Wallis Simons
Click on the images above to take a quick tour of the book, which will officially be launched in the US on June 1st.
You can buy it online in the UK here, and in the US here. It’s also in plenty of bookshops, museum and gallery shops, please send a photo if you spot it somewhere, and support your local bookshop.
Take a walking tour of Dalston in East London with author Sarah Hyndman. See how the signage reveals that the area dates back to the 1800s with its own grand department store, pie & eel shop, Art Deco cinemas, a factory that sold paints to JMW Turner, and the market that inspired Eastenders.
Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.
“Fabulous tour of Dalston… Exploring the urban fabric through type” Sarah Stewart, Londonist
“A unique & interesting way to ‘read’ the city.” Sophie Nellis
Yesterday was a thought provoking and inspiring day judging the Monotype brief for the D&AD New Blood Awards. The brief was to take a cause they believed in and to use the power of type to make a difference. The winning entries were pulled apart by seven of us to reveal surprising layers of creativity, they changed the way we thought about something, and they made us care about the cause. Some causes were big and powerful ones, others were gentle and quiet, articulated in an incredible array of different voices.
Type Tasting Blog 