Tag Archives: signage

‘Bitesize’ and ‘Edible’

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‘Bitesize’ by Rachael Tremlett

“Just for fun! Inspired by our breakfast at a greasy cafe this morning we made this.”

‘Edible’ by Sarah Hyndman

Inspired by growing seeds in egg shells with her nieces Elle and Dexy.

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‘Bitesize’ by Rachael Tremlett and ‘Edible’ by Sarah Hyndman will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
V&A
Cromwell Road
London SW7 2RL

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Type Tasting workshops and type safaris. Typography training with a creative twist.

‘Vernacular’ by Anoopa John

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‘Vernacular’ by Anoopa John

“I chose the word ‘Vernacular’ to describe London as I felt that this city has many nuances that are its own. Although it is a city inhabited by people from different countries from around the world, you will always encounter something that is peculiarly London. It could be the architecture, the food, the Cockney slang or the alternative-culture of Camden.”

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‘Everywhere’ by Dot Thompson

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‘Everywhere’ by Dot Thompson

“I wanted to reflect the widespread, connecting, art and design network within London. I went about the piece by listing and marking many of the creative galleries, museums and studios across London on a map, before sewing lines of thread to connect them and using this as the framework for the letterforms, which were first hand cut out of card.”

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‘Cycle’ by Angus Montgomery

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‘Cycle’ by Angus Montgomery

“I cycle in London almost every day, it’s how I’ve learned to navigate the city and discover how it all connects together.

“For my Typetasting piece, I made the word ‘Cycle’ using bits of old bike paraphernalia. The ‘Cs’ are made from a bit of inner tube and cycling scarf, I cut into a bike map to make the ‘Y’, a modified reflector snap-band forms the ‘L’ and a partially opened multi-tool forms a rather clumsy ‘E’.”

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‘Eclectic’ by Sarah Hyndman

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‘Eclectic’ by Sarah Hyndman

Photos taken by Type Tasting organiser Sarah Hyndman on a Type Safari through Dalston.

Type Safaris have proved popular and reinforce the ‘typography is all around us’ message. You are taken on a tour of an area of London, for example Dalston, and show you how the history of the area is revealed through the signage, explaining the origins of the different typefaces and discussing why they are (or aren’t) appropriate for each sign.

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‘Hipster’ by Abbey Pennyfather

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‘Hipster’ by Abbey Pennyfather

“London is bursting at the seams with creative types and ‘trendy’ now seems to outnumber ‘normal’. I wanted to create a graphic representation of the infiltration of the hipster- bright clothes and cool composure.”

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‘Dalston’ by Mark Wilding

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‘Dalston’ by Mark Wilding

Having lived in the area for a number of years and witnessed the area change first hand Wilding created the Dalstonistist blog earlier in 2013. it fast gained a large readership and has become the go-to guide for everything Dalston, although he explains that “to be honest, mostly the fun stuff. Bars, clubs, gigs, restaurants and any other weird things that go on round here.”

“London is probably the best place in the world to live. But London, for me, is Dalston. A lot of the diversity and variety that makes London so great can be found mere moments away from my front door. My Type Tasting piece contains signage from Dalston institutions and some of the more recent additions to the area—reflecting the change that continues to take place. It’s also fairly rough and ready—just like Dalston itself.”

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Blog: Dalston reimagined

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rubys r1 rubys r2

Blog: Dalston reimagined

We created an installation of Dalston signage in the Type Tasting studio and invited participants to create customised Dalston letters. A wide range of people joined in, from graphic designers and visiting design students to grandparents and children. It was a creative and colourful weekend. Click on the main image twice to see all the detail at full size.

Above is the Helvetica ‘R’ from the chatty cinema sign over Ruby’s Bar and below is the neon ‘A’ from Dalston Superstore.

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