Category Archives: Uncategorized

‘Festival’ by Zoë Chan

festival_zoe chan ldf

‘Festival’ by Zoë Chan

“My main inspiration for ‘Festival’ is my love of vintage signage and type, especially that which typifies ‘Britishness’ and has been used in various street and building signs around London over the 19th-mid 20th Century. My passion is type in the environment / spatial type, and aside from the typefaces used being taken from signage I chose to display it as bunting; this both embodies the idea of festival and celebration and it can be hung in any environment, both inside and outside. My colours and materials used signify the excitement, eclecticism and cacophony of sights, sounds and emotions found around London.”

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‘Comical’ by Michael Huppatz

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‘Comical’ by Michael Huppatz

Michael Huppatz is an artist based in Wollongong, an hour south of Sydney, Australia. When coming up with a concept for his word ‘Comical’, Michael worked through a few different ideas. His first thought of having the letters appear as some sort of tooth-filled, laughing Pac Man character as if envisioned by Robert Crumb was scrapped. His next idea was to have the crazy legs of the Ministry of Silly Walks forming the letters of the word, “but this ended up looking too… um, silly.”

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‘Magic’ by Julia Woollams

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‘Magic’ by Julia Woollams

Julia Woollams is a graphic designer and born-and-bred Londoner (well, if you class Croydon as London, as she does!) She studied graphic design at Central Saint Martins and after a bit of freelancing at the BBC she started working at johnson banks design in Clapham, and is still there over a decade later. Although specialising in branding nowadays, she still loves the chance to do some image-making, especially if it involves the best city on earth (she’s not biased at all…).

“London is magic to me, as it is full of so many magical things to do and see, that aren’t necessarily part of the conventional tourist trail. My ‘Magic’ Collage is made up of just some of the things that make me love London”

magic Julia Woollams rev A

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‘Never-ending’ by Double Dagger

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‘Never-ending’ by Double Dagger

Double Dagger is a newly forged lettering collective of Alice Mazzilli and Karis Benjamin. Rooted in the disciplines of calligraphy, street art & tattoo art they enjoy working on various surfaces from refined paper to walls. Literature, old books and timeless quotes are a crucial parts of the way they work with letterforms.

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‘Vintage’ by Madeleine Jablonowska

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‘Vintage’ by Madeleine Jablonowska

“I chose the word vintage because I am attracted to vintage style things such as the style of certain benches in London (angels on the sides etc) and old street signs and road signs with a pointing hand. I learned French script when I lived in Paris and thought that style was vintage”

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‘Couture’ by Stephen Boss

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‘Couture’ by Stephen Boss

“I decided to use process as my playground. My wife is a milliner, so I had fine woolens, clasps and closures at my fingertips. I opted to begin with my geometric typeface Embauhaus as the undergarment, then I cut out a few letterforms to create a “pattern.” Sticking to my process plan, I allowed the pins to remain, like a haute couture garment in the works. After cutting out the select letters, I then added the ‘construction’ elements such as measuring tape, the clasp, additional pins and spool of thread.”

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‘Sweet’ by Julie Mauro

Sweet by Julie Murau

‘Sweet’ by Julie Mauro

“I was with my dad when I baked my first chocolate cake. I was about 7 years old. I could do everything but cut the butter and whisk the white with the mixer as it was deemed too dangerous. I remember that I was having fun. I think this is how it started.”

julie process1 julie process2

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