Monthly Archives: September 2013

‘Comical’ by Michael Huppatz

comical michael huppatz sq

‘Comical’ by Michael Huppatz

Michael Huppatz is an artist based in Wollongong, an hour south of Sydney, Australia. When coming up with a concept for his word ‘Comical’, Michael worked through a few different ideas. His first thought of having the letters appear as some sort of tooth-filled, laughing Pac Man character as if envisioned by Robert Crumb was scrapped. His next idea was to have the crazy legs of the Ministry of Silly Walks forming the letters of the word, “but this ended up looking too… um, silly.”

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‘Magic’ by Julia Woollams

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‘Magic’ by Julia Woollams

Julia Woollams is a graphic designer and born-and-bred Londoner (well, if you class Croydon as London, as she does!) She studied graphic design at Central Saint Martins and after a bit of freelancing at the BBC she started working at johnson banks design in Clapham, and is still there over a decade later. Although specialising in branding nowadays, she still loves the chance to do some image-making, especially if it involves the best city on earth (she’s not biased at all…).

“London is magic to me, as it is full of so many magical things to do and see, that aren’t necessarily part of the conventional tourist trail. My ‘Magic’ Collage is made up of just some of the things that make me love London”

magic Julia Woollams rev A

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‘Never-ending’ by Double Dagger

process 1 lr

‘Never-ending’ by Double Dagger

Double Dagger is a newly forged lettering collective of Alice Mazzilli and Karis Benjamin. Rooted in the disciplines of calligraphy, street art & tattoo art they enjoy working on various surfaces from refined paper to walls. Literature, old books and timeless quotes are a crucial parts of the way they work with letterforms.

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‘Vintage’ by Madeleine Jablonowska

vintage madeleine

‘Vintage’ by Madeleine Jablonowska

“I chose the word vintage because I am attracted to vintage style things such as the style of certain benches in London (angels on the sides etc) and old street signs and road signs with a pointing hand. I learned French script when I lived in Paris and thought that style was vintage”

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‘Couture’ by Stephen Boss

typetasting LR

‘Couture’ by Stephen Boss

“I decided to use process as my playground. My wife is a milliner, so I had fine woolens, clasps and closures at my fingertips. I opted to begin with my geometric typeface Embauhaus as the undergarment, then I cut out a few letterforms to create a “pattern.” Sticking to my process plan, I allowed the pins to remain, like a haute couture garment in the works. After cutting out the select letters, I then added the ‘construction’ elements such as measuring tape, the clasp, additional pins and spool of thread.”

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‘Sweet’ by Julie Mauro

Sweet by Julie Murau

‘Sweet’ by Julie Mauro

“I was with my dad when I baked my first chocolate cake. I was about 7 years old. I could do everything but cut the butter and whisk the white with the mixer as it was deemed too dangerous. I remember that I was having fun. I think this is how it started.”

julie process1 julie process2

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‘Bitesize’ and ‘Edible’

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‘Bitesize’ by Rachael Tremlett

“Just for fun! Inspired by our breakfast at a greasy cafe this morning we made this.”

‘Edible’ by Sarah Hyndman

Inspired by growing seeds in egg shells with her nieces Elle and Dexy.

edible angle 300 eggybitesize LR

‘Bitesize’ by Rachael Tremlett and ‘Edible’ by Sarah Hyndman will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
V&A
Cromwell Road
London SW7 2RL

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.