Tag Archives: By Sarah Hyndman

‘Couture’ by Stephen Boss

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‘Couture’ by Stephen Boss

“I decided to use process as my playground. My wife is a milliner, so I had fine woolens, clasps and closures at my fingertips. I opted to begin with my geometric typeface Embauhaus as the undergarment, then I cut out a few letterforms to create a “pattern.” Sticking to my process plan, I allowed the pins to remain, like a haute couture garment in the works. After cutting out the select letters, I then added the ‘construction’ elements such as measuring tape, the clasp, additional pins and spool of thread.”

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‘Sweet’ by Julie Mauro

Sweet by Julie Murau

‘Sweet’ by Julie Mauro

“I was with my dad when I baked my first chocolate cake. I was about 7 years old. I could do everything but cut the butter and whisk the white with the mixer as it was deemed too dangerous. I remember that I was having fun. I think this is how it started.”

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‘Bitesize’ and ‘Edible’

bitesize SQ

‘Bitesize’ by Rachael Tremlett

“Just for fun! Inspired by our breakfast at a greasy cafe this morning we made this.”

‘Edible’ by Sarah Hyndman

Inspired by growing seeds in egg shells with her nieces Elle and Dexy.

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‘Bitesize’ by Rachael Tremlett and ‘Edible’ by Sarah Hyndman will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
V&A
Cromwell Road
London SW7 2RL

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.

‘Vernacular’ by Anoopa John

Vernacular Anoopa John LR SQ

‘Vernacular’ by Anoopa John

“I chose the word ‘Vernacular’ to describe London as I felt that this city has many nuances that are its own. Although it is a city inhabited by people from different countries from around the world, you will always encounter something that is peculiarly London. It could be the architecture, the food, the Cockney slang or the alternative-culture of Camden.”

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‘Everywhere’ by Dot Thompson

everywhere detail

‘Everywhere’ by Dot Thompson

“I wanted to reflect the widespread, connecting, art and design network within London. I went about the piece by listing and marking many of the creative galleries, museums and studios across London on a map, before sewing lines of thread to connect them and using this as the framework for the letterforms, which were first hand cut out of card.”

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‘Cycle’ by Angus Montgomery

Angus angle LR

‘Cycle’ by Angus Montgomery

“I cycle in London almost every day, it’s how I’ve learned to navigate the city and discover how it all connects together.

“For my Typetasting piece, I made the word ‘Cycle’ using bits of old bike paraphernalia. The ‘Cs’ are made from a bit of inner tube and cycling scarf, I cut into a bike map to make the ‘Y’, a modified reflector snap-band forms the ‘L’ and a partially opened multi-tool forms a rather clumsy ‘E’.”

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