‘Individual’ by Hasmita Hirani
Hasmita is a freelance illustrator based in East London. As well as painting pictures with inks, she makes Rolled Paper Pencils with her friend and has a growing interest in type.
‘Individual’ by Hasmita Hirani
Hasmita is a freelance illustrator based in East London. As well as painting pictures with inks, she makes Rolled Paper Pencils with her friend and has a growing interest in type.
‘Entwining’ by Barbara Gardner
“… standing kissing each other, arms wrapped around each other, weaving in and out avoiding oncoming people on the busy London streets. Everyone was connected via their phones but independently surviving like ivy up a wall. Then I wondered how one could express this simply through materials to be used … I saw a ball of string on the sideboard. I have a small press and I had such fun and made such a mess in my kitchen.”
London Design Festival at the V&A
We’re off to the V&A to install the words today, ready for the opening of the Festival and workshops during the Graphics Weekend.
‘Clockwork’ by Deidre Curren
Curren, who lived and worked in London as a graphic desginer for a number of years, explains that “I guess, living in Africa, we tend to get used to “African Time”, which loosely defined means that being an hour or so late for an appointment isn’t seen as rude or disrespectful. The more important you are, the later you are allowed to be.”
‘Digital’ by Hannah Pingriff
Pingriff is a graphic designer working for a digital design agency based in Twyning.
‘CCTV’ by Miho Aishima
“When I first came to London it was really strange to see the cameras everywhere since I don’t think I’ve really seen anything like that in the States. Its funny how you get used to them quite quickly. I just think its fascinating how many beginnings and endings of people’s stories they must capture.”
Ashima is a London based designer/researcher who grew up in the USA.

‘Deconstructed’ by Gaynor Maher
Maher, who describes herself as “a jobbing designer” explains that “my first inspiration for this word was to use some typographical blocks I made last year. I was searching through the boxes in the garage & came across my son’s old lego which gave me the light bulb moment! I love the fact that a lot of the blocks had been chewed by him when a toddler.”

’24/7′ by Eugenie Smit
“Each letter represents something that is happening 24/7 in London including shopping, the nature to be found in the city’s wide open spaces, the social side of living here and the ongoing construction as the capital expands.”
Workshop at Cass Art Islington
Type Tasting went to Cass Art Islington, a perfect place to hold a workshop. Participants got away from the computer to get their hands dirty experimenting with typography and exploring its expressive qualities. We explored the topic of ‘creative London’ through typography, mark making and materials. The words created will be a part of Type Tasting with the London Design Festival at the V&A.