’24/7′ by Eugenie Smit

“Each letter represents something that is happening 24/7 in London including shopping, the nature to be found in the city’s wide open spaces, the social side of living here and the ongoing construction as the capital expands.”

“‘2′ represents the 24/7 consumerism in London, we but goods non-stop and are encouraged to buy both outside and inside our own homes.’4′ expresses the ever-greater appreciation of nature. London has plenty of open spaces and wildlife that flourish during the day and night, even more so with the awareness for conservation these days.’/’ represents the 24/7 party you are able to have if you live in London, nightclubs, bars, events and so on.’7′ symbolize the construction works that takes place around us during the day and night, a constant expansion of the city and the sturdiness of London, built in brick.”

’24/7′ by Eugenie Smit will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.