Monthly Archives: January 2016
Happy Birthday Baskerville
Happy Birthday to John Baskerville, the English printer and typographer who was born on January 28th, 1706. He was based in Birmingham, which is where he designed the famous transitional serif typeface that bears his name.
Baskerville (the typeface)*
Personality: Intellectual, academic, wise.
Values: Traditional, conventional, trustworthy.
Style: Neutral, credible, knowledgeable.
From Why Fonts Matter by Sarah Hyndman.
*Around 300 participants took part in an online Type Tasting survey, the majority in the UK and the US.
It’s Nice That ‘Why Fonts Matter, and how they impact your mood’
Typography might just help you date, solve obesity and impact your mood; so we’ve learnt from type fanatic Sarah Hyndman. We’ve previously dubbed her “the one woman tour-de-force behind the Type Tasting enterprise”, which looks at the power typography has over our lives and senses. She’s now published a new book on the subject, Why Fonts Matter, and has kindly offered us an extract looking at the effects of typography on our emotions.
“Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.”
The Big Issue
“Lettering and typefaces combine to give a street its own individual dialect”
étapes 229: Signes & symboles
Sarah Hyndman interviewed in étapes magazine issue 229, the January/February issue, ahead of the January 28th publication of Why Fonts Matter.
Type Tasting Blog 