Monthly Archives: May 2014

What would Monotype’s Burlingame typeface taste like?

burlingame 5000B SHyndman
To celebrate their 5,000th Twitter follower, Monotype commissioned Type Tasting’s Sarah to create an edible version of their newest typeface release, Burlingame.

Burlingame was developed by Carl Crossgrove following pioneering investigations by Monotype into the legibility of vehicle displays. The research revealed a set of optimum criteria for dashboard display fonts: large counters and x-heights, simple shapes and a loose spacing of characters. It was found that a humanist sans serif typeface with these characteristics reduced male drivers’ glance time significantly.

burlingame MonotypeA SHyndman

Continue reading →

Fonts: A love story. A talk about typography by Sarah Hyndman.

 

Type Tasting founder Sarah Hyndman explains why she thinks fonts and typefaces matter, how they add richness to our lives but can also be used to influence us. She does this by telling stories of her experiences from being a child to growing up and becoming a ‘typography professional’ in this entertaining 10 minute talk.

“…as a bit of a type geek myself, your take on the topic is pitch perfect and inspirational” Daphne D

Sarah explains that “I first fell in love with type in the 1970s, an era I remember as being in faded Polaroid colours and always hot like that summer of ’76”. She describes how, as a child, she was transfixed in a sweet shop looking at the words popping and fizzing with excitement on the sweet wrappers. How she later went on to become a ‘typography professional’ or a graphic designer, which is where she learned how type evokes emotions and that these can transform the meaning of a word. Also that type can enchant, inspire wonder…and coerce.

Continue reading →