Tag Archives: lettering

‘Global’ by Madhu Amodia

global

‘Global’ by Madhu Amodia

Graphic designer Amodia who lives and works in Mumbai, India, explains that “London is the most diverse city in the world. There are approximately 250 languages spoken in London, and you can meet people of those many nationalities here. The British capital is a cultural pot potpourri, and hence the transaction of diverse currencies happen on a daily basis. The idea here depicts the currencies ( G: Georgian Lari, L: Libyan Dinar, O: Omani Rial, B: Brazilian Real, A: Argentine Peso and L: Lithuanian Lita ).”

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‘Hectic’ by Claire Rye

 process 2 process 3
‘Hectic’ by Claire Rye

I chose the word Hectic as that just sums up London life for me, my life is always hectic here. With that I decided to completely over do my piece. A make as much of each letter and the surrounding background space as possible.

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‘Collective’ by Jenn Kemp & ‘Diverse’ by Tom Jarrett

Collective_Jenn Kemp

‘Collective’ by Jenn Kemp

DIVERSE_Tom_Jarrett_submission

‘Diverse’ by Tom Jarrett

Jarrett explains that “I choose the word Diverse because to me it’s the best thing about London, the diversity in people, areas and cultures makes London what is. I started by looking at maps and areas of London and then developed the concept of using street routes to create letter forms and utilised Google maps to make routes around London to spell out my chosen word.”

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‘Victory’ by Zakhar Shlimakov

Victorious Zakhar Shimlakov
‘Victory’ by Zakhar Shlimakov
Shlimakov lives in Minsk, Russia and explains that “In my country time is frozen — government and so many people, are still living in the past in times when USSR won in the WW2. It’s a reason
why we have so many names, signs and toponyms with the «Victory» in it. We still living in the 1945. It’s a lettering from sign of the oldest cinema in the Minsk which name is «Victory» — Победа.”

‘Used’ by Roger Dean

Used Roger Dean lr

‘Used’ by Roger Dean

“I think it is important to use London. What is the point in putting up with the commuting, the noise, the crowds and the expense if you don’t use the place? Being a photographer I had to find my word rather than create it and so USED, which I spotted only recently whilst out working on Esoteric London, seemed perfect for the London Design Festival project. It appeals to me visually, but I also like the way that the word has already been used in one particular location, for a particular purpose, and now I have appropriated it and reUSED it in another.”

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‘Typeset’ by James Webb

Typeset James Webb

‘Typeset’ by James Webb

Webb’s piece for Type Tasting comprises of an extract from Charles Dickens’ Our Mutual Friend, written and set in London in 1865. The extract is about the River Thames and the typeset letters have taken on a suitably watery feel.

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‘Abstract’ by Anthony Peters

Abstract AP 300 sq

‘Abstract’ by Anthony Peters

“London to me is abstract. The ghosts of speeding cars, glass and steel towers alongside 500 year old epic stonework. Abstract shapes viewed from a late night bus, blue skies carved up by the harsh right angles of tower blocks.”

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‘Leafy’ by Sarah Morpeth

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‘Leafy’ by Sarah Morpeth

“I lived in London for a decade in my previous life as a lawyer, and I loved it’s green spaces. I missed the countryside so much, and London’s wonderful parks gave me an important contact with nature, and a way of mapping the changing seasons. Not just its parks – so many London streets are lined with trees. I was thinking about all the different kinds of trees in London, and chose ‘Leafy’ as my word.”

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‘Growing’ by Nicola Darwen

Growing Ogrowing ng   ‘Growing’ by Nicola Darwen

“The reason I chose this word was that it’s one of the things I really love about London, from window boxes to overgrown cracks in the pavement to the beautiful green parks, even in the centre of the city there’s always something growing.”

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