‘Global’ by Madhu Amodia


‘Global’ by Madhu Amodia

Graphic designer Amodia who lives and works in Mumbai, India, explains that “London is the most diverse city in the world. There are approximately 250 languages spoken in London, and you can meet people of those many nationalities here. The British capital is a cultural pot potpourri, and hence the transaction of diverse currencies happen on a daily basis. The idea here depicts the currencies ( G: Georgian Lari, L: Libyan Dinar, O: Omani Rial, B: Brazilian Real, A: Argentine Peso and L: Lithuanian Lita ).”


Previously whilst living in London Amodia created a typeface made from hand drawn details taken from Indian bank notes. She used this typeface for a series of screen prints which featured slang words for money including Cockney rhyming slang which derives from the British troops serving in India.

madhu bmadhu_monkey_S
Madhu rupee fontmadhu o

‘Global’ by Madhu Amodiawill be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013’London Design Festival Hub
Design Studio, Sackler Centre
Cromwell Road
London SW7 2RL
ldf at v&a  v&a