‘Collective’ by Jenn Kemp

‘Diverse’ by Tom Jarrett

Jarrett explains that “I choose the word Diverse because to me it’s the best thing about London, the diversity in people, areas and cultures makes London what is. I started by looking at maps and areas of London and then developed the concept of using street routes to create letter forms and utilised Google maps to make routes around London to spell out my chosen word.”

‘Collective’ by Jenn Kemp & ‘Diverse’ by Tom Jarrett will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.