‘#OMG’ by NB Studio for #LDF13

“When Type Tasting invited us to choose a word to answer ‘London=’ everyone in the studio had an opinion. After debating Type Tasting’s list of words, and what London meant to us, we eventually agreed on the very unlikely ‘#OMG’.

“To us ‘#OMG’ was one of the least descriptive words and not particularly inspiring … until we started to think about what it actually stood for. We realised it could be a celebration of London’s rich multiculturalism and a nod to the importance of social media.”

“The idea of a charm bracelet came about from it’s diverse appeal, from old fashioned East Enders to trendy art school kids – everyone loves a bit of bling!

“We collaborated with jewellery designer Jana Reinhardt to bring our design to life and produce a gold plated charm bracelet, made up of various religious icons and our chosen word #OMG.”

For any enquiries about the bracelet please email shop@nbstudio.co.uk

‘#OMG’ by NB Studio is one of the words that will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.