‘#OMG’ by NB Studio for #LDF13

“When Type Tasting invited us to choose a word to answer ‘London=’ everyone in the studio had an opinion. After debating Type Tasting’s list of words, and what London meant to us, we eventually agreed on the very unlikely ‘#OMG’.

“To us ‘#OMG’ was one of the least descriptive words and not particularly inspiring … until we started to think about what it actually stood for. We realised it could be a celebration of London’s rich multiculturalism and a nod to the importance of social media.”

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