Tag Archives: crossmodal

A glimpse into the Type Tasting studio

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The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.

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Eat your Words: Food as a System of Communication, by Sarah Hyndman

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Eat your Words: Food as a System of Communication and its role in a Post-culinary Society, by Sarah Hyndman

Sarah Hyndman, MA Typo/graphic Studies Thesis, February 2001 (Distinction). London College of Communication, University of the Arts London.

Author’s note on the ‘post-culinary society’ of 2000/2001: At the time of writing there were concerns about the rise in popularity of convenience food and a generation who had not been taught how to cook. However, Jamie Oliver had just published The Naked Chef and Britain was soon to fall in love with cooking again.

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“The ideal celebratory meal had a structure that started off with an appetising hot and messy dish of gravy over meat and potatoes (without which a meal is not a dinner), and became more of an architectural achievement as it went on through pudding (on a smaller plate), and tea with an optional small coloured biscuit (on a still smaller plate).” Michael Nicod

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