— 2018 —

The Future is Coming
P21 Gallery, London
3rd March, speaker

Type Tasting turns five!
14th February

2018 Trend Tasting 
Type Tasting Studio
5th January, host

— 2017 —

Design Thinkers, Toronto
Speaker and collaborative activities with Monotype
7th to 8th November
**

Can Graphic Design Save Your Life?
Wellcome Collection, London
Diagnose the symptoms of different typefaces and consider the expressive potential of fonts with graphic designer Sarah Hyndman
4th to 12th November
**

Northern Design Symposium
Newcastle upon Tyne
Speaker, 3rd November
**

The Bumble Hive: London
Type Tasting workshop, 28th October
**

Mondaine watch press launch
Speaker, pre-dinner talk, 17th October
**

The Fragrance Forum
International Fragrance Association (IFRA), The Royal Society, London
Speaker, 12th October
**

We Love Graphic Design
Copenhagen
Speaker, 7th October
**

Type Tasting Font Selfie Workshop
V&A for the London Design Festival
16th & 17th September, 11am to 5pm
At 2pm each day Sarah Hyndman will give a short talk.
Take part in the typeface personality profiling research and find out what’s your font? #FontSelfie
**

 
Studio Open Day
Chocolate Factory N16 7SX
Sunday 2nd July from midday until 6pm
Sarah will show exclusive, original drawings created for her latest book How to Draw Type and Influence People.
**

Talk: Glug Birmingham
Thursday 15th June
Sarah Hyndman will speak at this typography themed evening alongside Morag Myerscough, The Counter Press, Ian Barnard, David Pearson and Seven 9 Signs. Curated by Luke Tonge.
**

Pop Up Type Tasting Typography Lab
Stoke Newington Literary Festival
2nd & 3rd June
The Type Tasting Lab will be popping up at various festival locations throughout the weekend and inviting you to take part in experiments as part of Sarah Hyndman’s current research. Get location updates on Twitter at #TypeTastingLab.
**

Event: Pride, Prejudice & Perceptions
Presented by AVM Curiosities & Type Tasting
British Academy Literature Week 2017: Adaptations and Transformations
One story served three ways through sound, sight, scent and typography.
15th to 19th May 9am to 6pm
Lates event Friday 19th May 7pm to 9pm
Find out more
Part of Open Senses Festival
**

 
Talk: How to Draw Type and Influence People
Stoke Newington Bookshop, London N16
Thursday 11th May 8pm (talk starts at 8.15)
**

Event: Wake up and Smell the Fonts
D&AD Festival Fringe
Shoreditch House, London
Multi sensory games and experiments with typography
Wednesday 26th April, 9am to 10.30am
Open to D&AD Fringe ticket holders
Supported by Monotype
**

Event: Book launch
How to Draw Type and Influence People: An Activity Book
Tate Modern Terrace Bookshop, London
Join us in our larger-than-life Typographic Sweet Shop for grown-ups
Friday 21st April, 6pm to 8pm
Free and open to all
**

Book publication: How to Draw Type and Influence People by Sarah Hyndman 
An activity book by Sarah Hyndman, Laurence King Publishing
***Book publication day***
Publication day: Monday 17th April
**

Interview: Channel 4’s Sunday Brunch
History and fashion in type with Sarah Hyndman
Sunday 9th April
**

Hacking flavour perception: Design, technology, & gastrophysics
Sarah Hyndman presents multi sensory typography experiments and a demonstration
Conference curated by Professor Charles Spence and Yi-Chuan Chen
Somerville College, Oxford
Monday 27th March
**

Event: #VinylType interactive game 
Letterform Live ‘Vinyl’ themed evening
Wednesday 8th February
Protein Studios, London
**

Workshop: Angels to Demons (Blackletter)
Learn, socialise & create session
Tuesday 7th February, £35
Type Tasting Studio (Dalston, East London)
**

Workshop: Typographic Rebellion
Learn, socialise & create session
Tuesday 10th January, £35
Type Tasting Studio (Dalston, East London)

— 2016 —

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting
Laithwaite’s Arch, Borough Market, London
Thursday 8th December, £40

Event: Open Studio Weekend
Type Tasting studio, Dalston, London
Saturday 26th & Sunday 27th November

Talk: Never Mind the Typography
Talk at the Museum of Brands, London
Tuesday 15th November

Talk: Why Fonts Matter
Talk and workshops at Chester Literature Festival
Saturday 22nd October

Workshop: Typography & mood project
Ecole Intuit Lab, Mumbai, India
3rd to 7th October

Event: Demonstrations of typography for all the senses
New Scientist Live, London
Sunday 25th September

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting, London Design Festival
Laithwaite’s Arch, Borough Market, London
Thursday 22nd, Tuesday 27th September, sold out

Workshop: What’s Your Type?
Workshops, London Design Festival
Bedales, Borough Market, London
Wednesday 21st September, sold out

Workshop: Typographic Time Machine
V&A Museum, London
Saturday 17th & Sunday 18th September
Sponsored by Monotype

Talk: Why Fonts Matter
Talk & book signing
Tate Modern, London
Friday 16th September

Event: Dalston Type Safari
Tuesday 16th August, sold out

Event: Dalston Type Safari
Friday 5th August

Event: Dalston Type Safari
Tuesday 26th July, sold out

Event: Dalston Type Safari
Sunday 17th July, sold out

Event: Dalston Type Safari
Tuesday 12th July

Event: Letterform Live—Experimental typography
Speaker & experimenter
Wednesday 29th June

Event: Dalston Type Safari
Tuesday 21st June, sold out

Event: Open Studios, Chocolate Factory N16
Visit the Type Tasting studio and Lab
Saturday 18th & Sunday 19th June, 11am to 6pm

Event: Dalston Type Safari
Tuesday 7th June, sold out

Talk: Stoke Newington Literary Festival, London
Speaker
Sunday 5th June

Talk: Crossmodalism Gathering, London
Speaker
Sunday April 17th

Awards: D&AD New Blood
Judge
Thursday 14th April

Talk: Nicer Tuesdays, It’s Nice That
Speaker
Tuesday 23rd February

Host: Font Sunday for the Design Museum
Host
Sunday 14th February

Event: Live Type Dating Game
Host, Ruby’s Bar and Lounge
Wednesday 10th February

Event: Sunday Brunch, Channel 4
Guest, live TV interview
Sunday 7th February

Talk: Stoke Newington Bookshop, London
Book signing, Type Tasting games & a glass of wine
Thursday 4th February, 8pm, £3 entry

Book: Why Fonts Matter by Sarah Hyndman
***Book publication day***
Thursday 28th January
(Penguin/Random House website)

Talk: Creative Mornings London
Speaker ‘Eating your words’
Friday 22nd January

— 2015 —

Event: Food Sensorium, Food Matters Live, London
Live experiment
Tuesday 17th November

Talk: Ampersand conference, Brighton
Speaker
Friday 13th November

Event: Science Museum Lates, London
Live jelly bean experiment
Wednesday 30th September

Interview: BBC Radio 4 Saturday Live
Live interview
Saturday September 26th

Talk: Hospital Club London
Speaker, Business at Breakfast
Thursday 22nd September

Event: V&A for the London Design Festival
Pop-up Type Tasting: Games and demos
Saturday 19th & Sunday 20th September

Event: Dalston Type Safaris, London
16th & 27th August, 9th & 26th July

Event: Stoke Newington Literary Festival, London
N16 Type Safaris and Type Taster experiences
Saturday 6th & Sunday 7th June

Workshop: D&AD workshop, Edinburgh
Typography Lab
26th & 27th May

Talk: Clerkenwell Design Week, London
Panelist ‘The People vs Graphic Design’
Tuesday 19th May

Talk: TYPO, San Francisco
Speaker ‘Wake up and smell the fonts’
Friday 1st May

Talk: South by Southwest (SXSW), Austin, Texas
Speaker, Future 15
Saturday 14th March

Book: The Type Taster: How Fonts Influence You by Sarah Hyndman
***Book publication day***
This is the first, self-published edition of Why Fonts Matter
Saturday 14th February

Talk: Letterform Live, London
Speaker (Mike Dempsey, Angus Hyland, Sarah Hyndman, Jeremy Tankard)
Wednesday 28th January

— 2014 —

Talk: The Typographic Hub, Birmingham
Speaker
Thursday 11th December

Event: Pop-up Typography Emporium, London
Saturday 6th & Sunday 7th December

Event: Tuesday Type Taster, London
Tuesday 18th November

Talk: TEDx, Bedford
Speaker ‘Wake up and smell the fonts’
Saturday 15th November
Read about it

Event: Mindshare Huddle for Monotype
Friday 13th November

Talk: V&A for the London Design Festival, London
Speaker ‘Thinking outside the font’
September

— 2013 —

Event: Type Tasting exhibition and workshop
Victoria and Albert (V&A) for the London Design Festival
September 2013

Event: Pick Me Up, Somerset House
Type Tasting session
April 2013

Event: Typographic Swearing ’n’ Cussing
Type Tasting launch event
Valentine’s Day 2013