I was delighted to be invited to speak at Nicer Tuesdays recently. This is 12 minutes of audience participation including Typography Karaoke (in two teams), the Price is Right and the Type Dating Game. The audience is the star of this talk, you were absolutely brilliant, thank you. “A simple, but very effective demonstration of how type design affects the way we read, the way we respond to commands and even our moods from Sarah Hyndman.” It’s Nice That.
Are we really that influenced by typography? Type specialist Sarah Hyndman seems to think so! And it looks like she made converts out of our students following her talk at Shillington. We had the unique opportunity of being part of Sarah’s ongoing psychological research for Oxford University, and through a series of sensory experiments we all learned a little bit more about both typography and ourselves.
The best experiments involve jellybeans, a lesson Sarah Hyndman was about to reveal. We were privileged to be a part of Sarah’s type tasting experiment, tasting chocolate, jellybeans and smelling fragrances while looking at different fonts to see if they affected our experiences. Our results will become part of the data for the Cross-modal Research Laboratory at Oxford University who are studying how different senses interact.
Read Kate Allen’s full review of Sarah’s talk here.
What can a typeface reveal about the wine we drink? Take the survey and help us to find out.
Do you agree with the predictions at the end of the survey? Results will be published once enough people have taken part for clear patterns to form, and the next stage will be to do a real life tasting session. Sign up to the mailing list for updates.
Type Tasting Blog 