‘Cinematic’ by Ira Prado

“As you can see my piece it is inspired on the front display of the movie theaters, it is half-way Art-Deco and Pop. The idea is to reflect that this city is everyone’s big scenario, where all of the stories happen.”

“The first stage was researching and sketching, getting inspiration from London, I have being checking London cinemas, since Prince Charles in Leicester Sq to the cinema Hackney Picture House.Next thing to do was drawing and designign the typo using a grid, and had the letters cut out from  black PVC card. Then I mounted the black stripes as support for the letters and use the shiny balls to  decorate and spark the board.”

‘Cinematic’ by Ira Prado will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.