‘Cinematic’ by Ira Prado

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‘Cinematic’ by Ira Prado

“As you can see my piece it is inspired on the front display of the movie theaters, it is half-way Art-Deco and Pop. The idea is to reflect that this city is everyone’s big scenario, where all of the stories happen.”

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“The first stage was researching and sketching, getting inspiration from London, I have being checking London cinemas, since Prince Charles in Leicester Sq to the cinema Hackney Picture House.Next thing to do was drawing and designign the typo using a grid, and had the letters cut out from  black PVC card. Then I mounted the black stripes as support for the letters and use the shiny balls to  decorate and spark the board.”


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‘Cinematic’ by Ira Prado will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013’London Design Festival Hub
Design Studio, Sackler Centre
Cromwell Road
London SW7 2RL
ldf at v&a  v&a