#LDF13 ‘Retro’ by Kate Clift

retro_kate clift

#LDF13 ‘Retro’ by Kate Clift

Clift explains that the concept behind the word is as much about the process as the aesthetic. First she letterpress printed the word on an Adana 8×5 press using type made in the 1960s. This was scanned, enlarged and cut out to create a template. Clift then spray painted the fluorescent pink onto 1960s/80s inspired tie dye fabric.

Her piece is influenced by retro from different periods, from the timelessness of letterpress printing through to the more contemporary decades of the 1960s/80s.

retro letters reverse

This is a great image, the word ‘retro’ in reverse, looking backwards, physically embodies the meaning of the word.

retro letters retro adana
process

retro 01

Kate Clift is a letterpress printer and her studio is Retro Press. Visit her website, blog or follow her on Twitter.

‘Retro’ by Kate Clift is one of the words that will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
V&A
Cromwell Road
London SW7 2RL

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.

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