‘Sexy’ by Mind Design
Holger Jacobs runs Mind Design with Stewart Walker. Jacobs explains that “We Londoners are usually considered a bit stiff and there is a famous saying: ‘No sex please – we are British’.
“However, we were interested in the swinging 60s when London became sexy. Our typographic treatment of the word is inspired by the soft, psychedelic, lava lamp-like lettering seen during the hippie era. Like a big hugging blow up cushion.”