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‘Sexy’ by Mind Design


‘Sexy’ by Mind Design

Holger Jacobs runs Mind Design with Stewart Walker. Jacobs explains that “We Londoners are usually considered a bit stiff and there is a famous saying: ‘No sex please – we are British’.

“However, we were interested in the swinging 60s when London became sexy. Our typographic treatment of the word is inspired by the soft, psychedelic, lava lamp-like lettering seen during the hippie era. Like a big hugging blow up cushion.”


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