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What’s Your Type?
Learn how to choose fonts with confidence in an intensive and fun one-hour workshop. Take part in experiments as you create your own set of tasting notes based on latest research results. Become part of the discovery process as we prove that a typeface can transform the meaning of your words—that it’s not just what you say it’s the way that you say it.

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Branding incubator sessions for startups and entrepreneurs

• LEARN a proven process for choosing a typeface.
• FIND OUT why different fonts are suitable for different occasions.
• UNDERSTAND how a font can look cheap, expensive, calm, angry or even alter your experiences.
• CREATE your own ‘tasting notes’ to refer to when choosing fonts.
• TAKE HOME tasting notes, certificate, spot prizes and a type sampler.

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Wednesday 21st September.
12pm (sold out), 2pm (sold out), 5pm (sold out), 7pm (sold out), 9pm.
Bedales, Bankside Design District, London Design Festival 2016.

Workshops are led by Why Fonts Matter author and Type Tasting founder Sarah Hyndman who is involved in extensive research quantifying how we respond to different typefaces.

“Fantastic; thought provoking, and what’s more — fun!” Dan
“I had never understood why people hold such a passion for typography. Now I see why!” Jessica

Whats Your Type? workshops

What's Your Type?

This workshop is ideal for students, designers who would like a refresher based on research, startups branding their business, and the typographically curious.

“Left me more confident in my awareness of typography and it’s vast importance within design. It was fun and an incredibly thought provoking session with an excellent variety of group activities to consider how typography can correlate to our different senses, whether we are conscious of it or not. I am continuing to refer back to my tasting notes. It has opened my eyes to typography and was a fantastic experience” Chantelle

Create your own tasting notes

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D&AD Typography Lab case study slideshow

Client: Baillie Gifford
Duration: Two days
Participants: 40

An intensive creativity refresher focusing on typography for the investment management firm’s Edinburgh headquarters. The graphic design, digital and motion graphics teams attended the workshop, with participants ranging from partner to newest recruit. The venue was a conference centre in Edinburgh with the attendees split over two days.

The session
A day away from the office and the computer exploring creativity through typography.
Type is shaped by the tools used to create it.
Quick fire sketching session using expressive mark making materials.
Context influences meaning.
How typeface personality research informs your choice of typeface.
Typeface pairing refresher.
Design a modular alphabet.
Creative thinking poster challenge.

The outcome
The importance of thinking creatively as part of the design process.
Sketching and drawing for idea generation.
Confidence to experiment with new typefaces and combinations; not the safe and familiar.
Greater awareness of using type to emotionally engage with the audience.

Comments
“Different fonts can be used to emotionally engage the audience”
“Engagement of everyone in the team through the tasks—confidence building”
“Sketch ideas before going to the computer”
“Drawing with charcoal is great!”

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I’ve been having fun working with the D&AD to write a new typography workshop with them called ‘Typography Lab’. The first session runs in September in their wonderful new workshop space near Brick Lane. It’s going to be a jam packed day of exploring, choosing and customising typefaces in typical Type Tasting style.

TYPOGRAPHY LAB

The Session
Join typography expert Sarah Hyndman on a journey into the world of typefaces. Learn to use “the machine”, a proven process for choosing the right typeface, experience the joy of “typography yoga” and take the font “taste test”. Discover how to use typefaces to make an emotional connection that enhances the impact of your designs.

The Leader
Sarah Hyndman, Graphic Designer and Type Tasting Founder

Sarah Hyndman is an experienced graphic designer with over 15 years’ experience including running the Experimental Typography course at the London College of Communication. Sarah organised the creative typography exhibition at the V&A, as well as setting up her own design company With Relish in 2003. She is currently writing a Type Tasting book.

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The Outcome
• Understand how typography delivers messages and creates emotional connections
• Apply a proven process for choosing typefaces
• Talk confidently about typography with clients and your team
• Explain how small changes to your typeface can radically change the associations it generates
• Communicate with your team to maximise the effectiveness of the briefing process and outcome

Who is it for?
Typography Lab is for anyone who is curious about how typography can be used to elicit an instinctive response. It’s perfect for junior creatives and non-designers and explores the experience of typography from both the designer and the readers’ viewpoint.

Find out more and book

More about D&AD workshops

Photo of Sarah by Rita Abreu