‘Magnetic’ by Toni Giddings

Magnetic Toni Giddings sq

‘Magnetic’ by Toni Giddings

“The green lines that you see show the gravity field.  The viewing film shows the magnetic field of the paper and it is that that makes the font unique. The power of nature!

Magnetic prep_computer M-prep - paper words

“I made this font by first designing on my computer.  I used the simple magnet block shape to create a sturdy font, then cut it out of magnetic rubber and used magnetic viewing film to photograph each word on high contrast.”

‘Magnetic’ by Toni Giddings will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013’London Design Festival Hub
Design Studio, Sackler Centre
Cromwell Road
London SW7 2RL
ldf at v&a  v&a