‘Vital’ by Kieran O’Keeffe

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‘Vital’ by Kieran O’Keeffe

“I decided to do a lino print of my selected word as I knew the textures I could generate through the depth and direction of the cuts would add the elements of industry and creativity which I feel are a huge part of my London experience.”

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“I moved to London 4 years ago and I am constantly amazed at the energy and positive attitude of people I meet everyday. It’s why I love being here. The typeface I selected is Umbra. By using a typeface which is defined only by its shadow the composition almost gives the view of an arial shot of a busy city with the word ‘vital’ standing tall influencing all around it.”

O’Keeffe is a “happy creative guy living in London”. He is a graphic designer with a keen interest in typography and printmaking.

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‘Vital’ by Kieran O’Keeffe will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013’London Design Festival Hub
Design Studio, Sackler Centre
Cromwell Road
London SW7 2RL
ldf at v&a  v&a