‘Transmitted’ by Julieta Hernandez


‘Transmitted’ by Julieta Hernandez

“I picked transmission as it immediately made me think about the piece of the Atlantic Telegraph Line that is at the Faraday Museum, which represents in a way one of the things I love most about London and Britain in general, homeland to great scientists and inventions that have changed our world.”


“The first approach was via Morse code, so in came the dichotomic search tree, unsatisfied I kept on researching and came across Chappe’s Telegraph which gave me the idea on the frequency of the transmission of a word but not necessarily attached to syllable cutting. It also made me think about the fact I wanted it to look like something that ‘dangles’ from a telegraph line.”



“The piece was also influenced on Faraday’s work on electromagnetism and waves transmission, visually I draw upon James Clerk Maxwell’s triangle and the Chromaticity chart.

“By that time I was so engrossed on the structural look of the piece that I forgot about the fact it needed to be a one line piece. Sarah was patient and kind enough to help me come across a solution that will remain loyal to the initial idea, and now it also looks like an early 1970’s television logo, if you know which one we mean let us know as we couldn’t remember!”

Transmitted Julieta Hernandez

‘Transmitted’ by Julieta Hernandez is one of the words that will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
Cromwell Road
London SW7 2RL

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.