—Type Tasting

Type Tasting is an experiential type studio founded by Sarah Hyndman who explores the psychology of typefaces. Research topics include typeface personalities, typefaces that evoke mood, energy or skill, and evaluating multi-sensory interactions with typeface shapes. 

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How to Draw Type and Influence People
Buy 'Why Fonts Matter' the book

Recent Posts

  • Join me for a studio open day on 2nd July
  • Talking ‘Personality Types’ at Glug Birmingham
  • Movie Type. Sarah Hyndman talks film posters with Total Film
  • Pop Up Type Tasting Typography Lab
  • Experience ‘Pride, Prejudice & Perceptions’ at the British Academy
  • Review: Type Tasting at D&AD Festival Fringe

Contents

  • • Books
    • How to Draw Type and Influence People
    • Other Published Writing
    • The Type Taster
    • Why Fonts Matter
  • • Case Studies
  • • Events
    • London Design Festival
    • Type Safari
    • Wine & Type Tasting
  • • Games & Demonstrations
  • • General
  • • International Teaching
  • • Interviews
  • • Multi Sensory
    • Edible Type
  • • On Popular Culture
  • • Press
  • • Psychology
  • • Research
  • • Talks
    • Pre-talk Experiments
    • Public Speaking
  • • Workshops
    • Design thinking with typography
    • Learn, Socialise & Create Sessions
    • Multi sensory typography
    • Public Workshops
    • typography workshops
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