—Type Tasting

Type Tasting is an experiential type studio founded by Sarah Hyndman who explores the psychology of typefaces. Research topics include typeface personalities, typefaces that evoke mood, energy or skill, and evaluating multi-sensory interactions with typeface shapes. 

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How to Draw Type and Influence People
Buy 'Why Fonts Matter' the book

Recent Posts

  • Experience ‘Pride, Prejudice & Perceptions’ at the British Academy
  • Review: Type Tasting at D&AD Festival Fringe
  • Author talk and book signing: How to Draw Type and Influence People
  • i Newspaper “The science of Coca Cola’s ‘eat me’ font can make us eat healthily”
  • The Times: Using right fonts on labels could tackle obesity
  • Publication day of How to Draw Type and Influence People by Sarah hyndman

Contents

  • • Books
    • How to Draw Type and Influence People
    • Other Published Writing
    • The Type Taster
    • Why Fonts Matter
  • • Case Studies
  • • Events
    • London Design Festival
    • Type Safari
    • Wine & Type Tasting
  • • Games & Demonstrations
  • • General
  • • International Teaching
  • • Interviews
  • • Multi Sensory
    • Edible Type
  • • On Popular Culture
  • • Press
  • • Psychology
  • • Research
  • • Talks
    • Pre-talk Experiments
    • Public Speaking
  • • Workshops
    • Design thinking with typography
    • Learn, Socialise & Create Sessions
    • Multi sensory typography
    • Public Workshops
    • typography workshops
  • Uncategorized

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