The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.
Thank you to everybody joined in with Type Tasting’s first year…
To all of you test pilots who threw yourselves into the unknown so enthusiastically, the brilliant volunteers, everybody who came along to the big public Type Tastings, or booked bespoke tastings for your organisations. To those of you who submitted such beautiful work for the exhibition at the V&A, and everybody who tweeted, blogged, reviewed and wrote about it. Thank you also for all the encouragement, enthusiasm, commissions, challenges and the invitations. Cheers! Sarah.
Type Tasting launched officially on Valentine’s Day 2013 with an evening of Typographic Swearing ‘n’ Cussing. By contrast 50 year six kids participated in a typographic tour of Hoxton Hall’s history in with Hackney Wow.
You’ve taken Type Safaris through Islington and Dalston, talking typography and booze making for a perfect combination. And at the busy workshop at Pick Me Up at Somerset House we created a wall of inventively customised letters which had great feedback.
The question ‘what’s the future of type?‘ prompted diverse responses on Twitter, in Design Week, Creative Review and at the event at the St Bride Library. The next event was Type Tasting with the London Design Festival at the V&A with stunning submissions for the exhibition.
Band logos or album covers become iconic and result in a herd of spin off merchandising. We scribbled the logos on our school books, have the poster on our walls, wear the t-shirt, get the tattoo. They become so familiar that they become idols in their own right and can be reduced down to a simple typographic element and still be recogniseable.
How many do you recognise?
Meet the Type Tasting team
We’ll be on hand during the Type Tasting workshops from 10am – 5pm, 14 & 15 September in the Design Studio, Sackler Centre, V&A. Join us to make your own ‘Creative London’ word for the display, become part of the human alphabet or for a spot of Typography Karaoke.
Blog: Typographic explosion
The Type Tasting studio is full of creative typography as we begin to photograph, select and curate the final display for Type Tasting with the London Design Festival. It’s an exciting collection in such a range of styles and mediums, what connects all the pieces is the amount of thought and hands on creativity that’s gone into them.
#LDF13 ‘Disenchanted’ by Siro Carraro
Artist Siro Carraro grew up in Italy, studied art in London and works from his sunny North London studio which is an Aladdin’s Cave of large canvasses and colour. He describes himself as “A creator of dreams and a collector of images, that run freely from my mind in and out of my canvases.”
#LDF13 ‘Productive’ by Pat Randle of Nomad Letterpress
Letterpress printer Randle has chosen Caslon* to represent London, using 96-point Caslon Italic showing swash alternatives drawn by an Americam designer called T. M. Cleland in the 1930’s for (ATF) American Type Foundries. The CT ligature is printed from a laser cut letter.