Type Tasting at the V&A in photos

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A glimpse of the Type Tasting at the V&A for the London Design Festival at the weekend in photos. Thank you to the team of brilliant volunteers and to everybody who came along and threw themselves into the games and experiments exploring the influence of different typefaces and fonts so wholeheartedly. We estimate around 500 of you visited during the two three-hour sessions and we now have lots of research data to tally up. You can still take part in a selection of the games and experiments online if you click here.

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Type Personality Game Show

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Self-publishing success

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The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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A glimpse into the Type Tasting studio

The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.

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Book reviews and comments

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The Type Taster: How Fonts Influence You by Sarah Hyndman

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)

“Packs a lot of information without being pedantic” Suroor Alikhan

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

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A day of baking edible fonts

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A day of baking edible fonts for Type Tuesday hosted by Eye Magazine at St Brides on Tuesday April 1st. I’m one of the speakers and I’ll be explaining how my edible type is all about starting conversations about typography around how different fonts evoke associations. I’ll be bringing the freshly baked biscuits with me.

Above is Futura in progress: sweet & brightly coloured cookies, coloured icing if I have time. Below are Baskerville in progress: tea infused biscuits for authentic 1700s flavour, and Helvetica in progress: plain water biscuits with a dash of rosemary & salt. If you have any ideas or comments please join the conversation with @TypeTasting on Twitter.

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Talk: Type Tuesday – Food Design

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Type Tuesday – Food Design

Eye magazine hosts another informal evening for designers and typographers.

Tuesday 1st April 7pm- 9.30pm

Type Tasting founder Sarah Hyndman is one of the speakers at the next Type Tuesday at St Bride hosted by Eye Magazine

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