I was invited over to the London Live TV studios yesterday for a live interview with Claudia-Liza Armah about fonts, type consumers and what the signage reveals about Dalston on a Type Safari. The TV channel is based in Northcliffe House, a building in West London with a huge, bright atrium and a glass elevator vanishing up towards the glass ceiling.
What does signage along a high street reveal about an area? What assumptions do you make that influence your choices? Will you take up the letter hunt challenge? (No prior experience needed, ideal for all).