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Type Tasting serves up the trends for 2018
By Sarah Hyndman

The Type Tasting launch event for 2018 served up a typeface four ways: as a cocktail, confectionery, scent and sound. Each taster was announced with an explanation designed to provoke discussion as guests engaged with the experience, at the end they received a menu-style trend report.

The typeface starring in the event has been selected to encapsulate the mood and visual themes predicted by trend forecasters for 2018. Predictions were combined with survey results which Hyndman cross-referenced with historical typefaces to make the final selection. Her chosen face is intended for ephemeral usage best suited to here-today-gone-tomorrow Instagram and social media posts.

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