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Mood

In celebration of the official launch of Why Fonts Matter in the US today: This post about fonts and mood became the most popular post on It’s Nice That in the first three months of 2016. “The one womantour-de-force behind Type Tasting … looks at the power typography has over our lives and senses.”

It’s Nice That
Why Fonts Matter, and how they impact your mood

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In celebration of the official publication of Why Fonts Matter in the US today we’re looking back over articles and interviews that give a glimpse of the impression we’ve made on the world at large.

Jake Wallis Simons from CNN came to the Type Tasting studio and played a selection of Type Tasting Games. “As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.”

CNN
What’s your type of lover? How fonts could help you find the perfect date
By Jake Wallis Simons

Sophie Thompson Peter Bleksley
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Yesterday I was invited to be one of the guests on BBC Radio 4’s Saturday Live to talk about how we respond to typefaces. I took along some of the games that had gone down so well at the Pop-up Type Tasting at the V&A for the London Design Festival the previous weekend. Above is actor Sophie Thompson playing the ‘Feel Me’ game matching what she can feel to one of the fonts shown, if you came along to the event last weekend you know exactly which font she’s feeling from the expression on her face!

It was such an interesting programme to be on. Sophie is delightful and a pleasure to listen to, and I was excited to meet Peter Bleksley who is one of the hunters on ‘Hunted’ with the most amazing voice. It seems that we would all love the challenge of being on the next series and going on the run in an attempt to evade capture for 28 days. Third guest Trevor Lyttleton founded a charity which works with the elderly and we had a great chat afterwards about the power of typefaces on packaging to trigger nostalgia and bring back memories.

Scroll down for links to listen to the show.

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The London Design Festival guide is out, time to pick the events you’d like to go to. Plan your festival well in advance as there is so much to do and the venues are spread across London. The Type Tasting sessions of interactive games and demonstrations with type will take place at the V&A on Saturday 19th and Sunday 20th September from 1-4pm each day. These are free to come along to and all are welcome, they’re not just for designers.

Mike Meyer photo Rachael Schofield London Design Festival
London Design Festival London Design Festival London Design Festival

This is the Type Tasting top 6 type/lettering events at the London Design Festival 2015
1. Type Tasting games and demos at the V&A (of course we think we’re number 1!)
2. Extravaganza of signpainting old and new in Southwark
3. Watch the art of calligraphy live with Paul Antonio at the V&A
4. Search for and create letterforms at the Lively Letters workshop at the V&A
5. Dia Batal uses the art of Arabic calligraphy to transform text into objects in Earls Court
6. Accept & Proceed launch new typeface Framework in Haggerston

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