Archive

Tag Archives: psychology of fonts

Screen Shot 2015-10-24 at 10.02.49
FINAL WEEKEND
It’s the final weekend to purchase a copy of the first edition of The Type Taster: Why Fonts Influence You

Books purchased this weekend will all be signed and have free UK postage
This first, limited edition of the book is only available until the end of Sunday 25th October 2015.

From 28th January 2016 The Type Taster will be published as Why Fonts Matter under the Virgin Books imprint of Penguin Random House.

Click here to pre-order Why Fonts Matter

Layout 1 (Page 9 - 10) Layout 1 (Page 9 - 10)   virgin logo    PRH_BRAND_SYSTEM_REGION_PENGUIN_UK_1C_BLACK

TEDx_logo_sydney_022309

Wake up and smell the fonts

Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

This talk was given at a local TEDx event, produced independently of the TED Conferences.

TEDxaudience watching Star Wars in 15 fonts TEDxlogo
We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand. It is hugely important as the world involves that all of those involved in the future communication and technology understand the power of type.

SHyndmanTEDxfilm01 SHyndmanTEDxfilm02
Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

Read More

medicine mood bottles
Announcing ‘Tuesday Type Tastings’ which will take place on a Tuesday evening in the Type Tasting studio. Explore how typefaces affect your experiences and influence your choices. This is an entertaining and interactive Type Tasting session full of demonstrations and with a dash of theatre. Ideal for non-designers.

billetto event image
• See how fonts alter the meanings of words before your very eyes.
• Find out more about the psychology of fonts and how they communicate non-verbally.
• Try on ‘font goggles’ that will reveal what fonts are really communicating.
• See not only how fonts give words a personality, but also what they reveal about YOURS.
• Explore how fonts change the mood, and how you could use this to your advantage.
• Play multi-sensory games that will confuse your senses.
• Be amazed by the power of a font to alter the taste of your food.
• Take away your Font Fortune at the end of the session.

Read More