In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”
If You Love That Font So Much, Why Don’t You Date It?
By Liz Stinson
In celebration of the official launch of Why Fonts Matter in the US today: The AIGA reported on a live survey we ran at the V&A for the London Design Festival. “Hyndman sought to find out whether a font can truly make a product appear more expensive, and also whether certain typographic characteristics have been consigned to the bargain bin.”
The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley
In celebration of the official publication of Why Fonts Matter in the US today we’re looking back over articles and interviews that give a glimpse of the impression we’ve made on the world at large.
Jake Wallis Simons from CNN came to the Type Tasting studio and played a selection of Type Tasting Games. “As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.”
What’s your type of lover? How fonts could help you find the perfect date
By Jake Wallis Simons