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typography workshops

Are you a university or college arranging cultural and educational trips to London? This is a brand new workshop created for visiting overseas students from international universities and colleges. This session tells the evocative story of typography through London street signs.

Roll up your sleeves for sketching and typographic life drawing. Get hands-on exploring letterforms using different mark making mediums as you discover the wondrous and eclectic world of London letterforms.

This is an immersive and multisensory journey through time, type and semiotics from past history to future trends all served up with sound and activities.

Author Sarah Hyndman is your tour guide for this hands-on and interactive journey. She will show you how the street signs of London reveal amazing layers of history — from the pictograms and heraldic motifs of the Middle Ages, through to current day trends in typography.

Learn how to take a closer look at the city streets to discover how new and preserved signs narrate three centuries of letterforms. Understand what these tell you about the social and cultural development of an area and spot ‘secret’ clues that are hidden in their shapes.

See how the arrival of printing in the 1400s and the Industrial Revolution in the 1800s transformed the urban landscape, and introduced a chorus of typographic voices ranging from wayfinding to advertising.

Discover how the street signs in one area tell you of royal visits to the local pub, hide a traditional London pie and eel shop from the 1800s, and preserve as part of a building the name of a factory that sold artist’s paints to both Constable and Turner. See how signs reflect the mood of the zeitgeist as Art Deco letterforms from cinemas of a century ago sit alongside the vernacular D.I.Y. signage of the market stalls. Understand how the lettering over the shops and restaurants reflects the different communities who have made the area home over the years.

Ultimately you will learn how the signage in the urban environment documents an area’s unique visual DNA, and how this brings the history of typography to life as it takes it out of the textbook and shows that it is a part of your everyday life.

No drawing skills are necessary. This session is suitable both for complete beginners and those with previous experience.

Options
• 1-hour talk
• Half or full-day workshop

“Your workshop really opened my mind and impacted me in a powerful way. I’ve even secured an internship designing typefaces” Leah, Portland State University, USA

“Why isn’t typography always taught this way?” Ruchi, Ecole Intuit Lab, India

“We had an amazing time at the workshop, even the non design majors! It was honestly one of the highlights of my trip” Victoria, Stevenson University, USA

Learning outcomes
• Enjoy an expressive and fun mark-making session away from the computer.
• Explore letterforms by hand to gain greater understanding of different type styles.
• Learn about type styles in context of history, popular culture and social trends, and the associations they have absorbed.
• Understand how letterforms have been shaped by developments in technology.
• Create your own hand-drawn type sketches for your future reference.

Suitable for
• All communications teams
• Graphic designers
• Students
• The curious: no prior knowledge of (or interest in) fonts is necessary

Workshop clients include Birmingham City University, California Polytechnic, Ecole Intuit Lab Mumbai, Portland State University, RMIT Melbourne, Shillington, Stevenson University Maryland, University of Bedfordshire, VIA University College Denmark, Wolverhampton University.

Links

The wondrous world of London letterforms

All Workshops and teaching

Get in touch with Sarah for availability and prices

Case study: Design thinking with typography workshop

By Sarah Hyndman
Would like to arrange a workshop for your company?

“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.

The Type Tasting studio was the venue for an intensive and energetic daylong workshop. The 16 participants come from the design and web teams of an online business; who have varying levels of design or typography experience and training.

Our initial discussions enabled us to tailor the workshop for the team’s specific needs:
1. Incorporate more experimental thinking at an early stage, instead of focusing on details too early.
2. Become more aware of the wider design world and explore how design touches everything.
3. Be led by design and ideas, not the process or the technology.

These are the key aspects they wished to take away:
1. Have a fun and inspiring day.
2. An appreciation of how design thinking can fundamentally change the way we approach a problem.
3. Make it a habit to go wide at the earlier stages of a project.

The team were great; they threw themselves into the day enthusiastically and excelled at the challenges. The creative sessions proved the most enjoyable as the charcoal flowed freely and the sketched thumbnail designs proliferated.

Psychology of typographyDesign Thinking workshop

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Teaching typography at the Ecole Intuit Lab Mumbai

Sarah Hyndman took Type Tasting to the Ecole Intuit Lab, a design college in Mumbai, India, where she spent a week teaching typography to sixty second and third year students. This is the experience of the week in the words of the students: Neha Godambe, Ruchi Mehta, Shruti Vidyanand, Tvesha Shah and Zahra Dhuliawala.

“The entire week was full of experiences that exposed us to the instinctive nature of humans to judge letterforms. We had an incredibly marvellous time, while actually learning so much more about type. My outlook towards type has changed. I have realised type has something more to say, and now I have started to use a lot more different typefaces.” 

Would like to arrange a Type Tasting course with Sarah Hyndman for your college or organisation?

What did you expect of the typography week?

ZD: ‘Type Tasting’ isn’t exactly a term you hear very often. The uncommonness of the term, however, was most definitely reflected in the week. Until the workshop I think, as a designer, I had seriously underestimated the power of type.

NG: I have always been intrigued by the mysterious ways in which type works. We thought learning about type by trial and error was a mammoth task as we didn’t really connect with it, but as the week passed by this misconception slowly changed.

NG: It turned out that I know a lot about type just based on my intuition and common sense. Even though the games we played were quick and based purely on our instincts, I found I subconsciously created a rationale that supported my answers. In the end it was all about tapping into the psychology of people.

What is unique about Sarah’s approach?

NG: What fascinated me was Sarah’s way of understanding and explaining type. It isn’t just about what type looks like; it is about how it makes you feel. We looked at type in ways that we had never considered before, and we felt it through all our senses.

TS: The week was filled with surprises. There were experiments done in class to see how much type talks to us, the results made it clear that type speaks to us in ways we do not consciously imagine.

ZD: We took part in a series of activities and games, relating to how type affects us psychologically—from associating it with different emotions, to smells and even food.

RM: Through design we learnt psychology and the way our brain and heart react with basic instincts to everything around us, and how every tiny detail influences all the decisions we make.

SV: The history of type was made, for the first time ever, interesting to a class of teenagers.

NG: Sarah has a unique and fun way of putting her point across, which is often through playing games.

Sarah Hyndman teaching typography at the Ecole Intuit Lab Mumbai
Sarah Hyndman teaching typography at the Ecole Intuit Lab Mumbai

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mumbai-slideshow

By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students

A week long course for second and third year students at a graphic design institute in Mumbai.

The overarching theme for the week was to explore how typography creates an emotional connection by evoking mood, creating trust and conveying personality. The structure of each day included lectures, creative sessions, individual feedback, experiments and group discussions. Information was underpinned by scientific understanding and results of Type Tasting surveys and experiments.

The course culminated in a final project to design the packaging for a product created to indulge a mood. An invitation to deliver the monthly Master Talk provided an exciting opportunity to connect with the Mumbai design and typography community.

Feedback
“Instructive and fun… Thank you for your professionalism and your teaching skills” Yan Garin, Director.
“It was awesome taking part in the experiments and listening to really cool theories”
“Opened my eyes up to the power of typography”
“Why isn’t typography always taught this way?”

A full report on the course coming soon, to be written by the students, see below for full course details.

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Watch a 3 minute edit of the Master Talk given by Sarah Hyndman at the end of the week to industry leaders and students.

“Sarah it was wonderful session. Students will learn lot from your way of expressing types” Sarang Kulkarni, co-founder of Ek Type type foundry.

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Type Tasting workshop slideshow

Case study: Type Tasting retreat
By Sarah Hyndman

Get in touch for prices and availability

This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.

This is an effective team building session that gives participants the freedom to learn and experiment away from client deadlines, and to fully immerse themselves in the experience. Exercises build on themes and drill down into detail giving your team the opportunity to put ideas into practice. Theory sessions are balanced with creative thinking, hands-on sketching and individual feedback.

Ideal for
Communication industries: designers, non-designers or a combination from different departments and teams. Entrepreneurs, type consumers (no experience needed).

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