I’m baking edible Helvetica for visitors coming to the studio to buy a book this week. Click here for the recipe if you would like to bake some yourself.
I recently gave a talk to the Visual Communication (VisCom) students at the Arts University Bournemouth. After the talk I was delighted to accept the invitation to be one of the judges of their third annual Type & Cake bake off.
Burlingame was developed by Carl Crossgrove following pioneering investigations by Monotype into the legibility of vehicle displays. The research revealed a set of optimum criteria for dashboard display fonts: large counters and x-heights, simple shapes and a loose spacing of characters. It was found that a humanist sans serif typeface with these characteristics reduced male drivers’ glance time significantly.
“The next typeface you use, what would it taste like?” was the question I posed at the end of the talk on Edible Typography at Eye Magazine’s Type Tuesday. Here are some of the suggestions…
Angela Lamb’s first typeface of the day was Lavanderia which she describes as “delicate – it tastes of spun sugar. sweet, but brittle”. Lavenderia is designed by James T. Edmondson and is based on lettering found on Laundromat windows of San Francisco’s Mission District.
Karina Monger and the Ferrier Pearce design team came up with the following list:
Museo: Bacon wheat crunchies
Arial Rounded: Spaghetti
WC Roughtrad: Flaky Pastry…