Archive

• Multi Sensory

Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–20th May
Lates event on Friday 19th until 9.30pm

Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. The typography found in editions of this classic novel gives each a different voice. Taking this as the template, the display will use type, sound, sight and scent to serve one story three ways.

AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. Founded by food historian Tasha Marks, AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery. http://www.avmcuriosities.com

Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and her second book will be published in Spring 2017. http://www.typetasting.com

15th–20th May 2017
Opening times 9am to 8pm (1pm to 3pm on Saturday)
Join us for a Lates event on Friday 19th until 9.30pm
Free, drop in, suitable for all
British Academy
10-11 Carlton House Terrace,
London, SW1Y 5AH

typewine_davidowens_014_lr

By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

typewine_davidowens_018_lr

“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

typewine_davidowens_011_lr

Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

typewine_davidowens_005_lr

Read More

Letterform Live

Unknown Outcomes

Type got experimental at last week’s Letterform Live, with a fascinating set of talks from our crack line up of speakers. Theo Inglis reports for Grafik

Last Wednesday night saw the third event in Grafik’s Letterform Live series of events, presented in partnership with Monotype and the ISTD, and hosted by Protein Studios in Shoreditch, East London. The audience enjoyed five different speakers, each giving a short but rich and image-filled presentation, kicking off with a single typographic letterform of their choice and spiralling outwards from there. Our chosen theme for the night was ‘Experimental’, something very much open to individual interpretation. As the American designer and theorist Buckminster Fuller once said “There is no such thing as a failed experiment, only experiments with unexpected outcomes”.

Read the full article here.

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

Read More

Creative Review Creative Review

In celebration of the official launch of Why Fonts Matter in the US today: Creative Review ran a piece on the pop-up Type Tasting at the V&A for the London Design Festival. “Type Tasting’s series of multisensory experiments, for me, turned typography on its head.” Natalie Kelter

Creative Review
A taste of type, Natalie Kelter

creative review logo 2up 300

(Photos David Owens)

 

Wired

In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”

Wired
If You Love That Font So Much, Why Don’t You Date It?
By Liz Stinson

wired logo LR