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HOOKS ALPHABET ON BLACK.indd
HOOKS ALPHABET ON BLACK.indd

This is a selection of inventive reinterpretations of words by students on the HND Graphic Design course at Bedford College. Tutor Jeffrey Tribe explains “students were challenge to create a unique an expressive typeface as a cover for an imaginary Dutch arts magazine”.

The different treatments of the word ‘human’ alter its meaning interestingly, adding depth, twists or make a comment about human behaviour. What do the reinterpretations mean to you?

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Sarah Hyndman’s Deckchair Alphabet features in the new book by Steven Heller (New York Times art director for 33 years) and Gail Anderson (former art director of Rolling Stone). In The Typographic Universe, they explore ‘the alphabet of everyday things’: letters found in unexpected places such as flowers, train sets, human bones or deckchiars. ‘Gail gave the assignment to her class and the rest fell into place,’ Heller says, adding that letters emerge in surprising places ‘almost as frequently as faces’. Anderson says: ‘I had my own burgeoning collection of found letters, so it was interesting to connect with others who were as intensely obsessed as me’

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3rd year Graphic Design Student Laura Hudson’s final major degree project uses time lapse photography to document ink gradually absorbing into blotting paper to reveal a phrase. Laura created this piece with the Time to Change mental health campaign in mind.

Laura used 330gsm scientific grade blotting paper to withstand the level of liquid being absorbed, and carefully suspended it with just the right amount of tension. She found that the ink slowed as it went up, by day 6 she was just taking a photo every 12 hours. Day 15 was the half way point, then on day 29 “I thought we’d reached saturation point as it hadn’t moved for 3 days, but today it did!”

See the finished time lapse film below.

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Mr Cromso is a designer and street artist living in Paris, France. He’s been working on a self initiated project called Mixtype which asks the question “what would happen if letters from different type families procreated?” This is similar to an idea we’ve been playing with here at Type Tasting so I challenged him to do a Mixtype combination of a Blackletter typeface + Comic Sans, two hand drawn influenced styles separated by centuries (and opinions). After pronouncing it “a totally crazy choice!” he sent over the above composition. We like how this works, what do you think? What two typefaces would you like to see combined?

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The making of the fire and ice ‘A’s.

The ice ‘A’ was an idea I had while walking along on a hot summer day, I was thirsty and really fancied an ice lolly. I started by building a 20 x 20cm silicon mold created by pouring the model making mixture over a cardboard reconstruction. This was then filled with water and fruit and left to set in the freezer (which took the best part of a weekend). I photographed it myself in my studio by suspending on fishing twine, back lit against a black background. The photo shoot had to be quick as I used a hairdryer to make the ice shiny, but this also meant that the ‘A’ melted quickly. Then it was just a case of Photoshopping out the twine and any background clutter.

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