• General

Continuing professional development (CPD)   Continuing professional development (CPD)

Now, more than ever before, it is vitally important that you continue to develop your abilities and skills. Prioritising your ongoing professional growth will promote a successful career that excites and fulfils you. It will also equip you to adapt to change—as technology and working practices evolve at an accelerating pace, entire professions can find themselves disrupted, and we all find ourselves working in an increasingly competitive global marketplace.

Continuing professional development (CPD) Continuing professional development (CPD)

Continuing professional development (CPD) is the process of identifying, documenting and reflecting on your progress, beyond your initial training. You are choosing to make your learning conscious and proactive, rather than being passive and reacting to changing circumstances. You identify your key goals then document your experiences and learnings. If you work solo this is a highly effective way of managing your own progress in place of supervision and appraisals.

It is of great benefit for organisations to invest in the professional development of their employees because they retain key staff, develop skills and knowledge within the organisation, establish an enthusiastic working environment that values creative thinking, and they maintain a sustainable and competitive advantage.

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It's time for a Type Revolution

It’s time for a type revolution. It’s time to change the way we think and talk about type: for non-experts to join the conversation. 

Type Tasting delivers talks, ice-breaker sessions, masterclasses and workshops that make the complex topic of typography accessible and relevant beyond the design studio. We take the type consumer’s point of view and explore the experience of type—how it influences our perception and can alter our decisions. 

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

Playing Type Karaoke How you say it

It’s time for typography to be demystified. Design tools are becoming everyday applications and they are used by all of us both at work and at home. Typography—the choice of fonts and how they are arranged—is a fundamental element of design because it is what the voice looks like. Yet it is wrapped up in the language of a specialist discipline and this makes it intimidating for those outside the profession to join in the conversation.

“Sarah brings the power of fonts to everyone” Patrick Burgoyne, Editor of Creative Review.

Type Tasting experiments Type Tasting surprise1

It’s time for typography to become visible. We live in a time of increasing design awareness and we now ask questions about the messages we are bombarded with in our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Conscious awareness of the emotional life of fonts can give us more control over the decisions we make.

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More to Words brochure

More to words than meets the eye.

You make judgements and assumptions that alter your experiences and influence your choices long before you digest what the words themselves say. Find out more about the ‘secret’ messages hidden in words that affect your thoughts, feelings, experiences and even your behaviour.

Sarah Hyndman is a London-based writer and public speaker who is involved in research into perception and reading. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. Presentations are adjusted to suit the audience. Whatever their level of knowledge they will find them an entertaining and enriching experience.

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

“Sarah Hyndman’s talk was a gamechanger” Lily C at Typo San Francisco.

• Talks & masterclasses
• Team-building
• Creative workshops
• Brand/product PR

Download the brochure here.