These are the top rated typefaces chosen by over 4,000 women and men to represent themselves in two versions of an online Type Tasting game. Does visual language need more typographic diversity?
I was delighted to be invited to speak at It’s Nice That’s Nicer Tuesdays this week alongside very inspiring fellow speakers. However what really made the evening was you—the audience—who joined in so wholeheartedly with my games and absolutely stole the show. Thank you.
“Eschewing the usual talk format, Sarah Hyndman’s closing number about why fonts matter was very much about audience participation, inviting the room to join in with a two-team typographic karaoke challenge. There was no I Will Survive here though: it was all about shouting “hello” in a way that each team felt was befitting of the typography the word was written in. A simple, but very effective demonstration of how type design affects the way we read, the way we respond to commands and even our moods. Challenging how typography can be believable, cheeky and funny through online surveys and years spent workshopping and researching, her presentation was a fun, insightful and participatory round-off to the evening.”
I was the guest host for the Design Museum’s #FontSunday on Twitter yesterday which was an amazing experience. I picked the Type Dating Game inspired theme of ‘Fanciable Fonts’ and you all tweeted in your photos of the typefaces you would date (or ditch), along with witty observations and a bad typographic chatup line or two. Thank you to everybody, we even trended on Twitter above Kanye for a few hours, well done!
In the poetic words of Nicole @typographHer “Which typefaces turn you on? Do you find serifs seductive? Or does sans stimulate and excite you? Which fonts do you fancy? I certainly wouldn’t kick @DaltonMaag’s King Caslon out of bed—this ampersand is pure delight! Thankfully typography polygamy is encouraged.”
Here are a few of your fanciable fonts…
@tomjohn001″Love is all around. Robert Indiana Love Sculpture”
@deptofdev “Robert Indiana, making love (early 70s).”
@Patrick_Myles ‘Kiss’ by Alan Kitching”
Type Tasting turns three years old on Valentine’s Day, having started with an evening of ‘Typographic Swearing ‘n’ Cussing‘ back in 2013. To celebrate this I’m the guest host for the Design Museum‘s #FontSunday with a Type Dating Game inspired theme of ‘Fanciable Fonts’. Get ready to Tweet/Instagram your photos of the typefaces you would date (or ditch) from 12 noon on Sunday 14th February to @DesignMuseum with #FontSunday.
Remember, no premature tweeting, the font flirting starts at 12 noon on Sunday!
Do you like your typefaces naughty or nice?
I was delighted to be invited on to Channel 4’s Sunday Brunch yesterday (Sunday 7th February) to talk about my new book Why Fonts Matter and play some classic Type Tasting games. It was a fast-paced and fun 9 minutes. The aim had been to show that typography can be fun and accessible; that it doesn’t always have to be an intellectual discussion, and from the feedback on Twitter we achieved this. I demonstrated how type tells us how expensive or calorific a product might be. I talked about Simon choosing a typeface for his restaurant menus to convey that the chef is skilful (and discovered that he has an aversion to italics). We had a quick look at the Type Dating Game, before Tim and Simon both chose a typeface card and read out their own personality analysis. We ended with font sniffing: pairing the smells to the shapes of typefaces, and I explained why most people give very similar answers.
Click here to play the Font Fortune personality analysis game yourself.
The Type Tasting props posing nicely with the Channel 4 logo in the background.
Type Dating Game live
Hosted by Sarah Hyndman
Apologies, the Valentine’s event has been postponed, a new date will be announced soon.
“A flirtatious evening of fonts and repartee”
Which font would you date? Which would you ditch, or be ‘just good friends’ with? Join us for an evening of typographic speed dating—will the fonts you choose help you find your real life Valentine?
Come along prepared for a few rounds of flirtatious mischief with potential Valentine’s dates as you decide which one is just your type.
Fast-paced and fun speed dating sessions will start every hour (7.30pm, 8.30pm, 9.30pm). Select the fonts you would like to date from a list. When the bell rings you find a potential date wearing one of these fonts and chat to them for five minutes: will you find the perfect font pairing, or will it be a typographic mismatch?
At the end of the session you will get a tongue-in-cheek personality analysis based on your choice of typeface, along with a font compatibility rating for your Valentine’s match.
“If I were going to date a typeface, it would probably be something like Franklin Gothic bold condensed. The font is undeniably masculine—sans-serif, solid, reliable. If it were a human, it’d be the type of guy who would fix my broken sink and play football in the backyard on Thanksgiving. I’m not alone here. Lots of women find Franklin Gothic to be a total dreamboat.”
“Some proof: When graphic designer Sarah Hyndman asked women to choose between dating nine fonts including Franklin Gothic, Futura Light, Helvetica, and Arial bolded round, 20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird, but let me explain. Hyndman’s dating question is part of Tasting Type, a series of online experiments she’s been performing to gather data on how typography impacts human perception.”