The Bankside Design District will become a vibrant hub of typography and lettering for the London Design Festival this September. Type Tasting’s Type & Wine Tasting and What’s Your Type? workshops will be accompanied by a host of events from Better Letters and others. These include an intensive Hand Lettering Workshop from the inimitable Mike Meyer, a large Light Capsules x Ghostsigns projection and the launch of the new Bankside Ghostsigns Walk App.
Exciting and innovative Type Tasting events are planned for the London Design Festival with Bankside Design District. ‘Do You Judge a Wine by its Label?’ is an enlightening and enjoyable tasting evening that combines wine, design and science. Discover what the label tells you about a wine, and how it can even influence how it tastes (along with jolly nice Laithwaite’s wine). ‘What’s Your Type?’ workshops are bursting with fun games and demonstrations that teach you the personalities of typefaces and how to choose a font in three easy steps (no experience necessary). This will be hosted by Bedales in Borough Market.
Do you judge a wine by its label?
Wine and type tasting evening, £30
Thursday 22nd September, 7.30pm – 9.30pm SOLD OUT
Tuesday 27th September, 7.30pm – 9.30pm BOOK NOW
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA
A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?
The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.
“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That
Book quickly, tickets are selling fast www.bit.ly/LDFWineType
What’s your type?
Would you like to learn a simple 3-step process for choosing a font?
And to have access to the latest Type Tasting research results?
Wednesday 21st September, £15
Workshops last an hour; start times are 12pm, 2pm, 5pm, 7pm and 9pm.
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
(No experience is needed, booking is necessary as numbers are limited).
Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices.
• LEARN an easy 3-step process for choosing a font.
• FIND OUT why different fonts are suitable for different occasions.
• CREATE a font profile analysis chart to refer to when choosing fonts.
• UNDERSTAND how a font can look cheap, expensive, calm, angry and can even alter your experiences.
Also from Type Tasting during the London Design Festival
Tate Modern: Talk and book signing
Saturday 17th & Sunday 18th September
Date to be announced
V&A: Typographic Time Machine #TimeType
Saturday 17th & Sunday 18th September
Drop in and get creative at the V&A during the London Design Festival’s Graphics Weekend, sponsored by Monotype
(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)
In celebration of the official launch of Why Fonts Matter in the US today: Creative Review ran a piece on the pop-up Type Tasting at the V&A for the London Design Festival. “Type Tasting’s series of multisensory experiments, for me, turned typography on its head.” Natalie Kelter
(Photos David Owens)
This year’s seasonal fun from Type Tasting invites recipients to play with one of the multi-sensory typography themes we’ve been experimenting with throughout the year. What smells would you think of as being quintessentially ‘Christmas’ and which typefaces would you match them with?
Click here to read about the multi-sensory typography games we played at the V&A in September. Read more about Type Tasting from Wired and AIGA, or listen to a lively interview on Radio 4’s Saturday Live.
“Sarah converted even the most cynical to the power of the fonts around us. Clever, insightful and original. She left a lasting buzz and excitement behind her.” Charlotte Godfrey, BBC Bristol
“I was absolutely blown away with her (Sarah Hyndman’s) work. It was just awesome taking part in her experiments and listening to her talk about these really cool theories.” Daisy Moore, University of Bedfordshire
Would you like to commission a Type Tasting workshop or talk for your group or organisation? Please contact firstname.lastname@example.org
Yesterday I was invited to be one of the guests on BBC Radio 4’s Saturday Live to talk about how we respond to typefaces. I took along some of the games that had gone down so well at the Pop-up Type Tasting at the V&A for the London Design Festival the previous weekend. Above is actor Sophie Thompson playing the ‘Feel Me’ game matching what she can feel to one of the fonts shown, if you came along to the event last weekend you know exactly which font she’s feeling from the expression on her face!
It was such an interesting programme to be on. Sophie is delightful and a pleasure to listen to, and I was excited to meet Peter Bleksley who is one of the hunters on ‘Hunted’ with the most amazing voice. It seems that we would all love the challenge of being on the next series and going on the run in an attempt to evade capture for 28 days. Third guest Trevor Lyttleton founded a charity which works with the elderly and we had a great chat afterwards about the power of typefaces on packaging to trigger nostalgia and bring back memories.
Scroll down for links to listen to the show.
If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.
A glimpse of the Type Tasting at the V&A for the London Design Festival at the weekend in photos. Thank you to the team of brilliant volunteers and to everybody who came along and threw themselves into the games and experiments exploring the influence of different typefaces and fonts so wholeheartedly. We estimate around 500 of you visited during the two three-hour sessions and we now have lots of research data to tally up. You can still take part in a selection of the games and experiments online if you click here.