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London Design Festival

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By Sarah Hyndman

Type Tasting founder Sarah is on a mission to make typography fun and engaging for everybody, not just designers. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. She delivers interactive talks and events with games and demonstrations that inform, entertain and challenge your preconceptions.

Sarah has created a programme of four exciting events for the London Design Festival this year. Each event takes a unique approach to exploring type: discover how it influences us as type consumers; create customised letterforms from different times in history; learn how to choose fonts and use type to communicate effectively; taste the connection between type and all your senses (whilst enjoying delicious wine).

Would you like us to host a wine & type tasting for your Christmas do? Find out more.

DISCOVER / CREATE / LEARN / TASTE
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What's Your Type?

What’s Your Type?

The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.

Read more about the workshop.
BOOK NOW.

Museum of Brands tickets

What's Your Type?   mob3
We are all type consumers and letterforms are woven into the rituals of our lives through the packaging on the products that we use every day. At the time we may pay little attention as the logos and product names are so familiar that we reach for them almost unconsciously. Take a trip to a supermarket and, instead of shopping, look at the packaging as if it is on show in a design museum.

The Museum of Brands in West London contains a time tunnel that documents the history of packaging, revealing the trends and fashions in type decade by decade for over a century.

What's Your Type?
What's Your Type?
The Museum of Brands has kindly given us tickets to the museum to give away as spot prizes during the workshop, visiting the museum is a great way to explore the type we consume every day.

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Print

Typographic Time Machine #TimeType
Take part in the Typographic Time Machine project anywhere in the world, you don’t need to be in London to participate.

Typefaces are like Instagram filters for letters
A typeface captures the spirit of when it was designed and is a permanent record of that moment in time. In this way typefaces document social history and chart developments in technology. Type can transport you to an imagined nostalgia that­ you may not have experienced first-hand, but which has become real to you through the experience of film and television.

How to take part:
1. Download one of the letter templates and print it out at 21cm x 21cm (to fit the width of an A4 page). Download a pdf here, or click on one of the letters below for a larger version.

2. Use pens, pencils, paint, ink, collage materials and customise your letter to represent a moment in time—past present or future.

3. Take a photograph of your customised letter and share it on Instagram or Twitter with #TimeType, or tag @TypeTasting on Facebook.

We will be adding the finished letters to the online gallery before and during the event at the V&A for the London Design Festival on Saturday 17th and Sunday 18th September.

Letter templates.
Here is a selection of letters for you to use. Scroll down to the one of the letters below, click to enlarge an outlined version your chosen letterform and print out at the width of an A4 page (the outline may be faint to see it on screen, but it should print out fine).

r-1 d-1 b-1 c-1 e-1 b-2 j-1 f-1 g-1 m-1 n-1 h-1 k-1 i-2 n-2

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Wine and Type Tasting with Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

Pair a type expert with a wine expert and a dash of science, what do you get? A unique and enlightening type and wine tasting experience. Join us for a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman

Thursday 22nd September, 7.30pm – 9.30pm Sold out
Tuesday 27th September, 7.30pm – 9.30pm Sold out
Laithwaite’s Arch
Bankside Design District

How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

Wine and Type Tasting with Sarah Hyndman
The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and is co-hosted by Grant Hedley the knowledgeable wine tasting expert (tough job) with Laithwaite’s, who has carefully selected each of the wines for the evening.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“The wines were delicious, ranging from the light summeriness of Prosecco to the intensity of the reds” SEEN London

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman
The event will be held in the “delightfully cool” brick-lined Laithwaite’s store beneath the railway arches; a family owned, independent wine merchant.

Tate modern
sat 003b

Why Fonts Matter
Games, talk and book signing with Sarah Hyndman

Tate Modern
The Terrace shop
Friday 16th September
6–7pm drop-in games and demonstrations
7–7.45pm talk and book signing

Join Sarah Hyndman, author of Why Fonts Matter, for a selection of Type Tasting games and demonstrations followed by a talk and book signing. This is part of the London Design Festival at Bankside.

Clever, insightful and original, Sarah left a lasting buzz and excitement behind her!” Charlotte Godfrey, BBC.

What does your choice of font say about your personality? Which typefaces you would date, ditch or be ‘just good friends’ with. Can a font make a product look expensive or change what it smells or tastes like?

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? Sarah Hyndman opens up the incredible science and the magical art of how fonts influence us.

A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford

Most books about fonts are written for designers, Sarah brings the power of fonts to everyone” Patrick Burgoyne, Creative Review

starstarstarstarstar
Fun” “Brilliant” “Inspiring” “Eye-candy” “EnlighteningAmazon UK reviews

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What’s Your Type?
Learn how to choose fonts with confidence in an intensive and fun one-hour workshop. Take part in experiments as you create your own set of tasting notes based on latest research results. Become part of the discovery process as we prove that a typeface can transform the meaning of your words—that it’s not just what you say it’s the way that you say it.

LEARN a proven process for choosing a typeface.
FIND OUT why different fonts are suitable for different occasions.
UNDERSTAND how a font can look cheap, expensive, calm, angry or even alter your experiences.
CREATE your own ‘tasting notes’ to refer to when choosing fonts.
• TAKE HOME tasting notes, certificate, spot prizes and a type sampler.

Wednesday 21st September.
12pm (sold out), 2pm (sold out), 5pm (sold out), 7pm (sold out), 9pm.
Bedales, Bankside Design District, London Design Festival 2016.

Workshops are led by Why Fonts Matter author and Type Tasting founder Sarah Hyndman who is involved in extensive research quantifying how we respond to different typefaces.

“Type Tasting surveys have given the graphic design community comprehensive information to use as hard evidence” Communication Arts magazine.

Whats Your Type? workshops

What's Your Type?

This workshop is ideal for students, designers who would like a refresher based on research, startups branding their business, and the typographically curious.

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol

“Sarah’s talk was a game-changer” Lily C, at TYPO San Francisco

Create your own tasting notes

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TypeTasting_LDF16_V&A
Typographic Time Machine #TimeType
Drop-in and get creative with letters at the V&A

Sat 17th and Sun 18th September, 11am-5pm
Free, drop in workshop, suitable for all ages
Design Studio, Learning Centre, Level 3, V&A, London SW7 2RL

Could you make a letter look like it is swaggering straight out of the Wild West of a century ago, or like it has travelled from the era of fairy tales and knights in shining armour, or like it has been beamed down from a space ship in the future?

Drop in and roll up your sleeves as you get creative playing with fonts and lettering customising a letter to recreate a moment in time: past, present or future. You are invited to add your completed letter to the display on the wall, which will grow throughout the weekend to create an exciting collection designed to transport viewers through time and typography.

V&A logo
By taking part you will have your work on show at the V&A

#TimeType
Share a photo of your finished letter on social media with #TimeType.
View letters on Instagram and Twitter.
See the full collection on the #TimeType Pinterest board.

Not in London? You can take part online by downloading a letter template and sharing it on social media with #TimeType. Click here to find out more.

Monotype Logo
Sponsored by Monotype, providing fonts and technologies that bring the world’s words to the page and screen.

TypeTastingTimeMachine_03

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