Vinyl Type: Guess the music genre
We took the Type Tasting record collection along to Letterform Live’s ‘Vinyl’ night with Grafik and Monotype. The record player and vinyl records were set up in the bar as a fun game to play before and after the talks. We invited the audience to guess the music genre from the typeface on the record label, and then to play the record to find out whether they were right. Best played with lashings of beer.
AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.
Friday 19th May from 6.30pm to 9.30pm
Free, prior booking is essential
Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. The typography found in editions of this classic novel gives each a different voice. Taking this as the template, the display will use type, sound, sight and scent to serve one story three ways.
AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. Founded by food historian Tasha Marks, AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery.
Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and her second book How to Draw Type and Influence People is published in April 2017.
10-11 Carlton House Terrace,
London, SW1Y 5AH
By Sarah Hyndman
Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm, £30 (sold out)
A sellout success at the London Design Festival this year
“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That
Are you looking for a winter warming treat with your friends, or a unique and entertaining event for your team and clients? Join us for an innovative type and wine tasting experience and take a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.
“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London
How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?
Sarah Hyndman will be opening the doors of the Type Tasting studio at the Chocolate Factory N16 for Winter Open Studios Weekend on Saturday 26th and Sunday 27th November, when all the studios will be open. The studio will be crammed with all things typography and letter related, including prints, drawings and Christmas gifts. Sarah will talk about ‘Why Fonts Matter’ and give you an exclusive preview of the illustrations for her next book ‘How to Draw Type and Influence People’, to be published by Laurence King next year. Bring along a copy of a book if you would like it signed for somebody as a Christmas gift, and hear about the workshops and events such as Wine and Type Tasting evenings.
Open Studios Weekend
Type Tasting Studio F7
Saturday 26th and Sunday 27th November from 11am to 6pm
Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX
Are you buying a Christmas gift for the design savvy person in your life? The Chocolate Factory’s Sarah Hyndman will sign copies of her book Why Fonts Matter (Penguin/Random House) at Open Studios Weekend. Click here to read Amazon reviews and purchase a copy in advance.
By Sarah Hyndman
Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.
We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here.
“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.
“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts
“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London