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The Type Taster

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What does signage along a high street reveal about an area? What assumptions do you make that influence your choices? Will you take up the letter hunt challenge? (No prior experience needed, ideal for all).

Dalston Type Safaris are back for Summer 2016 due to popular demand, with different signs to spot and a new letter hunt challenge. Join author Sarah Hyndman for a walking tour of Dalston, a dynamic and fast changing area in East London. Learn about the signage along the way and how it creates the area’s own unique typographic DNA.

Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.

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We are surrounded by type and we use it to navigate our everyday lives. The letterforms we encounter as we walk down the high street influence our choices before we’ve even read the words. These also reveal a great deal about the the location, reflecting the social, economic and historical development of the area.

Dalston in East London is a vibrant area in which bars and shops are constantly popping up and the signage is ever changing. The signs along the main road, Kingsland Road, reveal layers of history dating back to when it was a London outpost in the 1800s with it’s own grand department store, pie & eel shops and a factory that sold paints to JMW Turner. Signs from the Art Deco cinemas have been preserved alongside the vernacular D.I.Y. signage of the market stalls and the lettering over the shops and restaurants that reflect the different communities who have made the area home over the years. Many venues, along with their signage, have become iconic landmarks.

Why come on a Dalston Type Safari?
• Spend time with like-minded people spotting signs.
• As an introduction to fonts for a novice, or a typographic indulgence for a graphic designer.
• Explore the city in a unique and revealing way.
• Hear about London history and the transformation of an area.
• Find out about great places to eat and drink in Dalston.
• Above all for fun. I want everybody to walk away smiling because typography is fun and exciting.

No experience is necessary. Whatever your level of knowledge you will find this an entertaining and enriching experience.

BOOK A DALSTON TYPE SAFARI
(Booking is essential as places are limited)
Thursday 26th May, SOLD OUT. “Delicious!” Hannah Stewart.
Tuesday 7th June. “Fab” Emily Jane Cary, “Fascinating” oh comely magazine.
Tuesday 21st June, 7pm to 9pm, £15—Book now.
Tuesday 12th July, 7pm to 9pm, £15—Book now.
Sunday 17th July, SOLD OUT
Tuesday 26th July, 7pm to 9pm, £15—Book now.
Friday 5th August, 7pm to 9pm, £15—Book now.

Duration: 2 hours, places are limited so booking is essential, refunds can only be given with 48 hours notice so that somebody else can be offered the place. End: Ruby’s Bar & Lounge, 76 Stoke Newington Rd, London N16 7XB. Please note the safari will take place whatever the weather, bring a raincoat or umbrella if appropriate.

(It may be possible to arrange a different date although these are very limited. Please get in touch if you and a group of friends are interested, or to commission a private Type Safari).

ARRANGE private tour
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“Type Safari was brilliant! Fun as well as thought-provoking” Caroline LD

“Venture into a whole world of fonts. You don’t need any previous creative expertise to take part, just some love for letters.” Time Out

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

“Informative but not stuffy, fun but not dumbed down, it was a pleasure to learn a brief history of type and get more of an insight into one of London’s most interesting areas.” Emily Gosling, Design Week

“Sarah’s enthusiasm and energy for type came through. Loved it.” Cathy Hull

“Fabulous tour of Dalston… Exploring the urban fabric through type” Sarah Stewart, Londonist

about-biog
I’m Sarah Hyndman your Type Safari guide. I’m a graphic designer, author of ‘Why Fonts Matter‘ and founder of Type Tasting. I’m involved in research into perception and reading and I specialise in making the complex subject of typography accessible beyond the design studio—with originality, humour, a dash of theatre and lashings of audience participation.

I give you insights into the ‘secret’ messages hidden in words that affect your thoughts, feelings, experiences and behaviour. Different fonts trigger your imagination, evoke your emotions, prompt memories and link to all of your senses. You instinctively understand this but it happens on a subconscious level, independently of what the words are spelling out. I invite audiences to join in with lively games and demonstrations as you take part in the discovery process. Whatever your level of knowledge you will find this an entertaining and enriching experience.

I’ve appeared on Channel 4’s Sunday Brunch and BBC Radio 4’s Saturday Live, my work has been featured by Wired, CNN and the FT, you can watch my talks for TEDx and It’s Nice That.

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The Type Taster: How Fonts Influence You by Sarah Hyndman

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)

“Packs a lot of information without being pedantic” Suroor Alikhan

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

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