Blog: Future of Type ‘Results are in…’
Results are in on the future of type
By Rachael Steven, Creative Review 13 May 2013
Earlier this month, designer Sarah Hyndman hosted a St Brides workshop asking: “What is the Future of Type?” The question provoked mixed reactions on Twitter ahead of the event: on the day, Hyndman says, some common themes emerged.
Eat your Words: Food as a System of Communication and its role in a Post-culinary Society.
Sarah Hyndman, MA Typo/graphic Studies Thesis, February 2001 (Distinction). London College of Communication, University of the Arts London.
Author’s note on the ‘post-culinary society’ of 2000/2001: At the time of writing there were concerns about the rise in popularity of convenience food and a generation who had not been taught how to cook. However, Jamie Oliver had just published The Naked Chef and Britain was soon to fall in love with cooking again.
“The ideal celebratory meal had a structure that started off with an appetising hot and messy dish of gravy over meat and potatoes (without which a meal is not a dinner), and became more of an architectural achievement as it went on through pudding (on a smaller plate), and tea with an optional small coloured biscuit (on a still smaller plate).” Michael Nicod