Archive

Other Published Writing

cover 1  $_12
magpie_1.03_cover  comp arts coverLR

Typography is exciting because it plays an integral role in almost everything we do. However these are not just the serious and the intellectual things in our lives, they are also the everyday things we take for granted or the fun activities that entertain us. Here are some of the recent topics I’ve written about including the personalities of ampersands, the voices of street signs, the taste of sensory type & the surprise of influence.

“With ample survey research, Sarah Hyndman proves that typefaces influence us in surprising ways.” Just Your Type by Sarah Hyndman for Communication Arts magazine March/April 2016

“Lettering and typefaces combine to give a street its own individual dialect.” Sarah Hyndman on How to love fonts in The Big Issue, 25th January

“An ampersand is an invitation to imagine what will come next. It is a continuation of a conversation or story.” Sarah Hyndman takes a closer look at the ampersand in all its shapes and sizes and how each character embodies the personality of its typeface in a single glyph. Magpie magazine May 2016.

In a world that’s becoming increasingly visually dominant, Sarah Hyndman suggests that it’s more important than ever before to consider design as an immersive, fully multisensory discipline. Computer Arts, March 2016 (20th anniversary edition)

 

“I never thought a book on Typography would make me laugh so much” Caryl Jones

books pile

“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“Fantastic. Very cleverSarah’s Mum

books all

‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.

The Type Taster by Sarah Hyndman

First edition of The Type Taster: How fonts influence you by Sarah Hyndman
Limited edition of 2,000 books
Publish date: 14th February 2015, £18

Choose from 5 limited edition covers (400 of each cover design): Baskerville, Clarendon, Didot, Gill Sans, Helvetica. Inside the book you will find the corresponding personality analysis of your cover choice.
Contains red/blue ‘font goggles’.

“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended.” Caryl Jones, Communications Consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

Read More

ft mag crop

A couple of recent interviews I’ve given have been published. The one with Jake from CNN was especially fun as he came to the studio and had a play with the props and demos: yes he really did come to Hackney and sniff fonts.

Above: “Graphic designer Sarah Hyndman is on a mission to make typography more appealing.” Financial Times, 12th September 2014

Below: “Our taste in fonts reveals more about us than we’d expect” CNN, 15th September 2014

cnn screen grab

Read More

Print

‘Typeface at the Rock Face’
By Sarah Hyndman

Originally published in Artrocker Magazine issue 134
ARTROCKER3

In our everyday lives we are surrounded by fonts and use them to navigate through our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.

This is possible because there is such a diversity of font designs which have absorbed a multitude of references and intended messages during their centuries of development. Type we use today is influenced by everything from stone carving, handwritten manuscripts, the evolution of the printing industry and now the plethora of designs available online. When we look at type we don’t just see the words, we also see the letter shapes which—much like fashion or cars—are loaded with associations.

Typefaces absorb layers of references and designers continue to use them in a way that reinforce these to help them communicate their message. We all interpret these meanings readily, often on an instinctive level, and we’ve been learning to do this all our lives.

Read More

SexPistols

How Punk changed Graphic Design
By Sarah Hyndman

When Punk first exploded in the 1970s it looked like youthful rebellion. In actuality it was part of the Postmodernist movement which began as a reaction to the rigid restrictions of Modernism. Its DIY ethos encapsulated the anti-establishment mood of the mid 1970s, a time of political and social turbulence. The former British Empire was dissolving and a new era in British music, fashion and design was beginning.

Taking the stage to articulate the feelings of a dissatisfied generation calling for change were the Sex Pistols, who played their first gig in 1975 at St Martins College of Art. Their outrageous behaviour and contempt for established conventions announced the beginning of Punk. The DIY ethos and uncontrolled, home made style was revolutionary at the time and launched a new era in British music, fashion and design.

sex pistols 1 sex pistols 5

(A side-note from the author: Be more Punk, a call to action in 2016.)

Read More