Author Archives: Type Tasting

About Type Tasting

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type, and who aims to change the way we think and talk about typography.

Sunday Type Safari for The Design Museum

Take part in #FontSunday for The Design Museum

Every week The Design Museum hosts #FontSunday on Twitter. I’m excited that I’m hosting this event on Sunday. I’d love to see the wonderful fonts that represent your activities for the day. What eye-catching logos, packaging, labels or signs do you plan to interact with?

Post your photos on Twitter from 12 noon with #TypeSafari @DesignMuseum. I’ll be chatting and sharing photos throughout the afternoon and The Design Museum will be retweeting their favourites. Take part and you could have your photos shared by The Design Museum!

We’d love to see the beautiful fonts that represent your activities for the day. What labels, mastheads or wrappers reveal your Sunday rituals? Post your photos from noon on Sunday.

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

As featured in Design Week’s Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

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Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

As featured in Design Week’s Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

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Creative Lockdown Project: Music alphabet

Creative Lockdown Project: Music alphabet

Challenge
What music has been the soundtrack to your time in lockdown? Draw, photograph or take screengrabs of the letters from the names of your favourite bands or album covers. Combine these to make up a word or phrase that describes how the music has made you feel at this time of social distancing.

Results
Share your finished project on social media with #CreativeLockdownProject. Tag #TypeTasting as I’ll be sharing some of the results.

These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

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Creative Lockdown Project: Letter hunt

Creative Lockdown Project

Creative Lockdown Project: Letter hunt

We’re all starting to look forward again as we plan our way in a very changed world. At first, I really missed seeing everybody but I’m constantly amazed by how adaptable humans are as we find new ways to interact online.

This week’s challenge comes from Heidi Robinson of TGSA Creative Arts & Design technology, who also took all the photos.

These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

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Creative Lockdown Project: You & me colouring together

Creative Lockdown Project: You & me colouring together

This week I’ve really missed being able to hug my family and friends. While it might not be the same as a hug, I’ve found that spending time doing something together creatively over Zoom or Facetime has really helped me to feel less separated from them. This is the inspiration for lockdown challenge number seven.

These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

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Creative Lockdown Project: Rainbow alphabet

Creative Lockdown Project: Rainbow alphabet

This is the sixth creative lockdown challenge. These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown, this one is also intended to say a huge THANK YOU to everybody who is working to keep us safe. Please share the project with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

This week’s project is inspired by the wonderful rainbow alphabet (shown above) created by my very talented friend Miho Aishima for the children’s ward at Queen Elizabeth Hospital in Woolwich and community group @NunheadKnocks. She designed a rainbow typeface and created posters for kids who can’t get outside to see the rainbows out there. You can download Miho’s rainbow fonts here.

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Virtual Dalston Type Safari & sign spotting pub quiz

Discover the messages hidden in London’s street signs
1-hour Type Safari + 15-minute pub quiz + Q&A
Check out all the virtual talks and events here

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Creative Lockdown Project: Everyday display letter

Creative Lockdown Project: Everyday display letter

In the 1820s Louis John Pouchée created decoratively extravagant letters which were based on a fat-face style typeface. The letters featured imagery of things that were popular at the time like flowers, farmyard scenes, musical instruments and Masonic symbols.

Challenge
To create your own modern-day version of an ornamented letter that illustrates your everyday life while we’re in lockdown. Please share this project with your family and friends so you can all compare your letters.

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Win Fontosaur giveaway packs

Win Fontosaur giveaway packs
Fontosaur: When dinosaur fonts roamed the Earth

There are 20 free giveaway packs up for grabs to celebrate the launch of the exciting new typographic colouring books for children Fontosaur: When dinosaur fonts roamed the Earth.

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