Author Archives: Type Tasting

About Type Tasting

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type, and who aims to change the way we think and talk about typography.

Sarah’s Font Quiz: a tongue-in-cheek blend of pop culture and retro gameshows

The UK’s Lockdown 3 was announced on Tuesday night. I knew immediately that I wanted to do something fun, entertaining and interactive on a regular basis—because social interaction has turned out to be the surprise and most salient star of my live Zoom events.

The result is Sarah’s Font Quiz. This is a free, weekly and rather tongue-in-cheek live Zoom quiz that draws inspiration from ’70s and ’80s gameshows. It’s suitable for all because it’s packed with pop culture references. You can join in live on Zoom or watch it on catchup on YouTube.

The first episode was turned around in just four days because I felt it was important to launch at the start of lockdown. It’s a bit rough around the edges (with some very dodgy kerning) but we had a lot of fun and I’m gathering quiz-meets-gameshow ideas for next Saturday. What’s your favourite retro gameshow?

Sign up to take part
Sign up for the next live Zoom quiz here
Subscribe to Font Club on YouTube to watch the quiz on catchup

Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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Typographic mince pies

Which mince pie would you eat? Which one wouldn’t you eat?

What would they taste like?

Sanjay Mitra @shonlerock
“Would eat a) traditional looking font, Dickensian, fruity, icing sugar. c) trad. appeal, . d) no, looks fun, 70s, but don’t get feeling of quality, little filling. f) could go either way: cheap rubbish, or potentially high quality, large and deep filled. b and e no opinion.”

The Bookwise Owl @BookwiseOwl
“E. It’s unfussy and no-nonsense, much like mince pies!”

Claire @ClaireFPalmer (via Twitter)
“C Festive and full of posh booze”

Allyn @AllynGR
“E: It looks like it’s going to taste traditional but with a modern twist, perhaps stripped down to key flavours, or an interesting new one. I guess because the font is thin it looks like the pie is not going to be too stodgy. The other fonts all looked either to fat or too fussy”

 

Calling all freelancers, come to a Christmas creativity lunchtime party

Christmas letter making party

Join me for an online Christmas creativity lunchtime party

Lunchtime Christmas letter making
Painting with fonts (live interactive Zoom)

Join Sarah Hyndman author of the bestselling book Why Fonts Matter live to learn about decorative illuminated manuscript letters or Victorian ‘fishtail’ letters. Draw your own letters to send as Christmas cards or for future creative projects.

3 tickets for the price of 2, why not celebrate with freelance friends!

Secret Santa
You’ll get a gift of a mystery chapter from the book Why Fonts Matter (pdf) and your own lighthearted Christmas cracker fortune prediction!

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8 proven tips for creating brilliant online events

Since April 2020 I’ve created and hosted more than 50 online events and I’ve been joined by so many people from countries around the world. This has given me the opportunity to really find out what works and how to create a brilliant online event. Here are 8 proven tips you can use to transform your online event from average to “magnificent”*.

1. Make the decision to create an event and not a webinar.

Decide at the outset whether you’re creating an event or a webinar. A webinar is a passive experience for viewers as their cameras and microphones are off, whereas an event invites active participation.

2. Embrace the live event experience.

Imagine that you’re gathering a group of people together in real life. Make it clear from the outset that you’d like cameras on and explain that this is because it’s a social event and you’d like everybody to feel like they’re in the same room together.

3. Build interactivity into the event.

I invite people to respond in the chat box and, when appropriate, to turn on their microphones and talk. With a really large audience I find it’s amazing to see the stream of chat comments responding to what I’m saying, or with exclamations like “wow” and “haha”. This really connects me to the ripples of audience reactions so I can gauge the response as I would with an in-person audience.

4. Make the interactivity inclusive.

I think it’s important for everybody to feel seen and heard but not uncomfortable. I’m not a fan of cheesy games that make people feel silly or quizzes that feel more like an exam. I like my audience to feel smart and that they’ve learned something new during an event. For example, I might ask what kind of music a Gothic-style letter on a record cover suggests — everybody then gets to compare their answers with each other and to have fun discovering that there are lots of different associations.

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Online Christmas and New Year office parties

Are you looking for a refreshing virtual Christmas or New Year party for your company?

Are you fed up with Zoom quizzes and cheesy online games? Would you like a smart, fun and memorable office party that captures peoples imagination and immerses everyone in the whole experience”?

Author Sarah Hyndman creates brilliant events for company Christmas parties & New Year socials, hosted live on Zoom for participants anywhere in the world. Office party events combine booze, storytelling, humour, history, labels, non-cheesy interaction, interesting and useless facts. The G&T event includes a multi-sensory demonstration based on Sarah’s published research.

You’ll get a BYO menu of easy-to-source items so you and your team can drink along together. Events are broadcast live from the Type Tasting studio in an old Victorian chocolate factory in East London.

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Fontosaur: When dinosaur fonts roamed the Earth, a Christmas gift idea for children inspired by 13-year-old Eddie

My 13-year-old nephew Eddie loves fonts. Those of you joining me for the Sunday Painting with fonts Zoom sessions know him because he joins us most weeks. If you’ve been to my other Zoom events you will know his voice from the Typography Karaoke game.

Last Christmas Eddie had the brilliant idea to make the faces of animals like cat, dog, cow, pig and T-Rex out of the letters of their name.

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Learn in lockdown & meet people around the world

As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.

I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.

There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.

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What’s your typographic superpower?

A meditation in typography for people with a fondness for fonts.

A fun game created by Adobe Fonts and Sarah Hyndman to showcase the new browse-by-tags feature that lets you help build the Adobe Fonts collection of tags. More fonts and tags will be added in the future.

The game was built by Oddbird with sound created by Rob Taliesin Owen.

Play the game here https://game.fonts.adobe.com/

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The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 

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