Typography trends for 2018, 3. Personality

What typography trends are forecast for 2018 and how can you use them?
Trend 3. Personality
By Sarah Hyndman

Part 3 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters


3. Personality

HOW TO USE THIS TREND: Choose a sans serif typeface with rhythm and contrast to create tone of voice and personality.

Despite the continuing reign of the neutral sans serifs, change is in the air. The perfect geometric shapes are giving way to styles with contrast between the thick and thin strokes, personality and individuality, and sometimes a hint of history. Type Tasting research shows that letterforms with contrast are associated with content being more interesting or better informed.

Styles with a more calligraphic feel, which gives them a human touch, are coming back into popularity such as Antique Olive designed by Roger Excoffon in 1969. Also making a resurgence are grotesque styles influenced by the first wave of sans serifs created in the nineteenth century—these were originally designed as bold styles for headlines and adverts, influenced by signpainting traditions and the Didone style serifs of the era.

It’s Nice That use Adieu by Goodtype Foundry, a style that reflects the early grotesque types, for its Review of the Year graphics. Jeremiah Shoaf from Typewolf has the Adrian Frutiger influenced Sharp Grotesk (below) by Lucas Sharp in the top 10 fonts that he thinks will be most popular in 2018.

Type collective Camelot describes Gräbenbach by Wolfgang Schwärzler as “inspired by early grotesque typefaces, borrowing details from brush painted signs. The typeface combines the sharpness of the digital design process with the warmth of hand drawn type.”


Post 4 will look at the return of flared and serif typefaces.

Would you like to learn more about typography? Get in touch with Sarah here to book a Type Tasting workshop or event that teaches you about type trends through history and the psychology of typography with lashings of interaction, games and activities.

Sarah Hyndman is the founder of Type Tasting, she is a regular public speaker, researcher and the author of both Why Fonts Matter and How to Draw Type and Influence People.